By: Larry Mogelonsky, Adam Mogelonsky
There is a quote commonly attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” Whether Ford actually said it is almost irrelevant because the underlying idea remains a seminal lesson for tech innovation, no matter the generation. Customers are excellent at describing today's frustrations but far less capable of envisioning tomorrow's opportunities. The hotel technology right now sector risks falling into precisely this trap.