B2B marketers are doing well for the most part. But they are getting in their own way when it comes to data, judging by a study from Anteriad, conducted byAscend2.
Ray Schultz is a former editor at DM News, Chief Marketer, Direct, and Circulation Management. He specializes in marketing and advertising, with a focus on consumer interest and rights, often covering topics such as lawsuits, journalism, and the evolving landscape of media and AI platforms. Ray's insights have been featured in notable publications including Forbes, Media Industry Observer, and Yahoo Finance.