Reagan Conrad

Clothes didn’t always fall apart after a few washes. Over the years, trends have gotten faster, fabrics have gotten thinner, and finding clothes that last has become a challenge. I wanted to explore the rise of fast fashion and why finding a decent T-shirt feels like asking too much. Let’s dive in.

Retail therapy has been replaced by thrift store therapy. Gen Z loves to thrift. Perhaps it’s a rejection of fast fashion or a love for a bargain. Either way, it’s no longer taboo to spend your Saturdays at Goodwill. In fact, it’s quite popular.The biggest obstacle to getting into thrifting always seems to be the time it takes. And, of course, time is money. But have no fear. As a self-proclaimed expert thrifter, I’m sharing my top five tricks for navigating the world of secondhand shopping.1. Look for high-quality materialsScan the racks for fabrics that look expensive or well-made. That will save you from pulling out every single item for inspection. When something looks promising, check the label. I especially look for pieces made from 100% wool, linen, cotton, or silk.There’s a reason I gravitate toward well-made vintage pieces. It’s not just nostalgia. Finding a garment that has already held up beautifully for years is a pretty good selling point.2. Shop with “Pinterest eyes”You need to prepare beforehand. We’re used to department stores serving us trends on a silver platter, but thrifting makes your brain work a little harder. Before hitting those daunting racks, spend some time figuring out what you actually want to wear.Whether you use Pinterest, Instagram, or Google, gather inspiration and make a mental checklist of the pieces you need for the season. Something you would normally walk right past might suddenly have potential when you know how to style it.For instance, right now, my Pinterest is full of oversized sweaters, button-ups, suede jackets, and trench coats. So instead of examining every item in the store, I have a specific list of things I’m hunting for. Keeping an eye out for certain brands can also speed up the search. I’ve been looking out for brands that were big in the 1990s, such as Levi’s, Ralph Lauren, Calvin Klein, and Tommy Hilfiger.But a word of caution: Don’t let your “Pinterest eyes” turn into “thrift blindness.” Something can look promising on the rack and feel dated the second you get it home. Ask yourself whether you actually like it — and whether you’ll actually wear it — or whether you just like the price.On the flip side of thrift blindness is thrift regret. If you find something you love and know you’ll wear, remember that it probably won’t be there when you return.3. Don’t let sizing deceive youIn the secondhand world, sizing won’t always be what you expect. Don’t rely solely on the number on the label. When fitting rooms are available, take advantage of them. The goal is to find things you’ll wear, not fill your closet with more things you won’t.4. The unassuming sections may surprise youIn my experience, some of the best clothes in the store are in the men’s section. The women’s section can take a little more digging to get past the fast fashion and dated patterns or fits. The men’s section, however, is often where I find timeless sweaters, button-ups, and jackets — exactly the kinds of pieces I’m looking for right now.Sorry, fellas. I know your section is limited to begin with, and now you have to compete with female fashionistas, too.The kids’ section is also full of great, barely worn finds. I’ve had especially good luck finding basics that don’t feel tied to a particular trend. With how quickly kids outgrow their clothes, you can find pieces that look like they’ve never been worn. And considering how quickly your own child will likely outgrow them, buying everything brand-new feels like a waste of money.One section I typically move through quickly — or avoid altogether — is shoes. I’ve found myself in public with vintage boots literally falling apart more times than I’d like to admit. So I’ve decided that’s one area that isn’t worth the gamble.5. A huge haul is rareDon’t expect one trip to your local Goodwill to result in a massive wardrobe overhaul. It could happen, but that hasn’t been my usual experience. Building a collection of secondhand finds typically takes time.And don’t be discouraged by a few unsuccessful visits. There have been plenty of times when my husband and I have left empty-handed. But one great haul can make up for a lot of misses.If you’re looking for a few specific items and don’t have time for repeated thrift-store trips, I always recommend checking Facebook Marketplace. It might take weeks or months to stumble across the right sweater in a thrift store, but a targeted search online could help you find it sooner. It’s not as predictable as ordering from a department store, but it can be a happy medium between buying new and waiting for the perfect thrift find.If you try it, you’ll quickly understand why thrifting has become a hobby for so many Gen Zers. It’s hard to find high-quality clothing at affordable prices. The brands I’d recommend for quality are usually too expensive for the quantity. When I shop for those brands, I’m usually buying one dress or maybe a good jacket — not an entire wardrobe. That’s where the thrift store comes in.Thankfully, plenty of this fall’s trends look a heck of a lot like pieces you might find on the racks at Goodwill. I like to think that’s Gen Z’s way of hacking the system. Our thrifting hobby has dictated trends we can all afford. Fall 2026 is giving us a pretty good excuse to shop secondhand.Don’t miss the chance to be on trend for cheap. Happy hunting!***This article is part of Upstream, The Daily Wire’s new home for culture and lifestyle. Real human insight and human stories — from our featured writers to you.

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