Variable-rate application has been available for years, yet adoption remains limited on many arable farms. Interviews with machinery manufacturers, precision farming specialists and crop advisers show that the barriers are rarely technical alone. Farm economics, field characteristics, software complexity and uncertain returns continue to slow the uptake of prescription maps for seeding and fertiliser application. Fewer than 10% of Dutch arable farmers/growers, contractors and livestock farmers
Geo Focus
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Pitching Insights
René Koerhuis focuses primarily on the agriculture and farming industry, with a specific interest in agricultural technology, robotics, and future farming practices. His coverage indicates an openness to press releases from companies within this sector as well as event coverage.
Given René’s focus on technological advancements in agriculture, he would likely respond positively to pitches offering insights into innovative technologies related to farm automation, precision agriculture, or sustainable farming methods.
As René does not have a specified geographic focus but covers international events such as Agritechnica, his audience is likely interested in global developments within the agricultural technology space.
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