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Sholeen Damarwala
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Sholeen Damarwala

Home & Kitchen Editor

AS SEEN ON
Forbes, AOL, Inc.

Preston's Summary

Sholeen Damarwala is the Home & Kitchen Editor at Forbes Vetted. With over a decade of experience in lifestyle and digital journalism, she specializes in architecture, home life, and frugal living, drawing from her background as a former commerce editor at Apartment Therapy and digital editor at Grazia. Sholeen's work has been featured in notable publications such as Yahoo News and Forbes, showcasing her expertise in the beauty industry, housekeeping, and personal care.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Reviews: 37 %
Informative: 37 %
Promotional: 18 %
Listicles: 6 %

Themes Covered:

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Most Recent Topics:

  • Beauty Industry
  • Housekeeping
  • Personal Care
  • Frugal Living

Pitching Insights

Sholeen's focus is primarily on promoting and reviewing consumer products, particularly related to home and kitchen items, electronics, and deals during events like Cyber Monday. She would likely be interested in receiving pitches that align with her coverage themes.

Considering Sholeen's extensive coverage of promotional deals for household items and consumer electronics during events such as Cyber Monday or Black Friday, she may be receptive to pitches offering exclusive insights into upcoming promotions or new product launches within the home and lifestyle space.

Given her interest in gift guides and new product launches for the home and kitchen, consider providing information about innovative or unique products that align with current trends. If you represent a brand launching new products within these categories or have insights into emerging trends in lifestyle-oriented consumer goods, your pitch could resonate well with Sholeen.

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Articles

Forbes

Best Dyson Vacuums 2026

Best Dyson Vacuums 2026

By: Sholeen Damarwala

After testing five Dyson vacuums in our own homes, we've ranked the best models here. See our top picks, including the Dyson V15 Detect and Dyson Ball Animal.

Forbes

Best Couches 2026

Best Couches 2026

By: Sholeen Damarwala

After over two years of testing in our homes, these are the 10 best couches of 2026 that stand up to pet scratches, snack spills, hours-long lounging and more.

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