Shriya Bhattacharya is a Creator Economy Reporter at Business Insider. She covers topics related to saving and investing, credit health, and debt management, bringing insights into the financial aspects of the creator economy. Shriya's work has been featured in Teen Vogue, Entrepreneur, Yahoo News, and more.
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Shriya's coverage indicates a strong focus on the content & publishing industry, particularly in relation to influencer marketing and the creator economy. She prioritizes expert commentary and data-driven insights, suggesting she would be most responsive to pitches offering expert opinions or exclusive data related to influencer marketing trends, social media developments, and startup initiatives within these fields.
Given her emphasis on citing data and providing expert analysis, sources with unique perspectives or access to proprietary information regarding social media trends, influencer marketing strategies, or start-up ventures may capture Shriya’s attention.
It appears that Shriya does not have a specific geographic focus but rather covers global trends within the content & publishing space as they relate to social media platforms and the creator economy.
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Some leaders in the creator economy noticed a lack of opportunities for BIPOC creators and started their own influencer management and talent firms.
SevenSix Agency surveyed UK creators to reveal pay rate disparities across Instagram and TikTok. It also made a pricing guide to combat inequity.
Business Insider asked 22 creators of color about their favorite companies to work with and spoke with execs from three brands about their strategies.
Some organizers built Slack groups for creators and influencers to address issues such as pay disparity and share resources to land brand deals.
Instagram directed a lot of traffic to Threads when the text-based app launched last July. Today, it has more than 175 million monthly active users.
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch her podcast's second season, expanding into video.
Edward Frazer and Sam Brashears explained to VCs how they've coded together since they were in elementary school and are now building an app together.
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week alongside execs like company CEO Evan Spiegel.
Instagram's latest tool combines Gen Z's two favorite features: chatting in DMs and viewing their friends' Stories.
The Furrhas started filming content for Snap in 2022 and used the money earned from social media to invest in real estate.
