Suvi Loponen is a Tech Editor at Farrelly Atkinson Ltd. She covers a diverse range of topics including business and economics, travel and tourism, sports, and automotive, with a particular focus on business conferences and trade shows. Suvi's work has been featured in the Local Government Information Unit (LGIU) and Escape Collective.
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Suvi Loponen's coverage primarily centers around topics related to cycling, mountain biking, bike gear, and sustainability. With a focus on event coverage, reviews, and promotional deals in the cycling industry, Suvi is likely open to pitches concerning new product releases or advancements in sustainable practices within the cycling world.
Since Suvi also covers house & home-related content with a significant emphasis on product promotions and press releases, she may be interested in features that align with these themes as well. However, her primary focus remains on subjects related to cycling and outdoor activities.
As there is no specific geographic focus mentioned for Suvi Loponen's coverage areas or articles provided, it would be beneficial to tailor pitches towards an international audience unless otherwise specified.
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The third-generation gravel race bike gets an Aeroad-inspired makeover, but remains conservative as it tries to appeal to racers and recreational riders alike.
The big European industry show presented many new big-wheel bikes, and some new ones with smaller wheels, too.
New helmets from POC and Met, tyres, wheels and shoes spotted at the Spanish bike festival.
The all-around endurance gravel model strikes the right balance for versatility, but the touchpoints leave room for improvement.
At Europe's fast-growing cycling show, brands were talking about recovery, even if it hasn't been quite as fast as everyone hoped.
We got experts to answer your questions about the disappearing range of mid-tier bikes, financing, and the changing markets that are being disrupted by Chinese brands.
Ridley has launched the Falcn RS 2.0, a lightweight climbing race bike with a claimed frame weight of 705 g (size M) and complete builds starting from 6.2 kg. The Belgian brand said that the frame, fork and seatpost combined are 12% lighter than those of the first-
SRAM senior race technician Anna Greetis talks about why she still hates walking into bike shops and what it would take to get more women into the tech side of cycling.
Juliana Bikes will no longer produce bikes, the women-focused brand has announced on its website, and instead, it will merge its offerings with sibling brand Santa Cruz.
The new-generation lightweight rain jackets vary in performance, fit, and materials but there are some good post-PFAS options still available.
