By: Vaishali Dar
Tyeb Mehta's Rickshaw Puller sold for Rs 69.1 crore at Volte Una's inaugural auction, setting a new world record and marking a milestone for Indian modern art and the innovative auction platform.
Vaishali Dar is a journalist at MSN, Financial Express (India), and The Business Herald. She writes on a diverse range of topics including corporate affairs, lifestyle, health and fitness, sustainability, and travel, with a particular focus on consumer travel, arts and entertainment, and the food and beverage industry. Vaishali's work has been featured in prominent publications, showcasing her expertise in areas such as fashion, hospitality, and adventure travel.
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India (National)
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Vaishali Dar's coverage includes lifestyle, culture & society, beauty & fashion, and travel & tourism. She has a strong focus on local content related to India. Given her extensive coverage of lifestyle topics such as cocktails, celebrity homes and wellness products in the Indian context, she would likely be interested in pitches that highlight unique trends or products within these categories but with a specific appeal to an Indian audience.
Given her interest in covering events and press releases extensively, PR professionals can tailor their pitches accordingly by highlighting newsworthy events or product launches related to lifestyle choices and societal trends specific to India.
As Vaishali focuses predominantly on local content pertaining to India across various lifestyle themes, publicists should ensure their pitches are relevant for this demographic.
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