By: Varuni Khosla, Soumya Gupta
Scotch whisky consumption in India is growing faster than the overall whisky market, and industry executives expect demand for premium bottles to rise.
Varuni Khosla is a Senior Assistant Editor at VCCircle. She specializes in the food and beverage sector, retail, hospitality, and travel, with a keen focus on beverage production, hotel chains, and consumer behavior analytics. Varuni's insights and expertise have been featured in prominent publications including Magzter, Calhoun Times, Hindustan Times Syndication, Qrius, LiveMint, and Global Advertising News.
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India (National)
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Varuni Khosla's coverage primarily focuses on the travel and tourism industry, with a significant emphasis on local Indian news. Her interest in press releases, data citations, and private sector announcements suggests that she is likely to be responsive to pitches from companies within the travel, hospitality, food & beverage industries regarding new product launches or expansions.
Given her coverage of the spirits market and luxury brands in India, Varuni may also respond positively to stories related to premium products or services within these sectors. Pitches featuring exclusive insights into consumer trends or innovative marketing strategies could be particularly compelling for her audience.
For effective outreach to Varuni Khosla, consider tailoring pitches specifically around developments and trends within the Indian travel & tourism industry as well as local food & beverage markets.
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