Consumer Goods Technology

Grocery retailers make most of their margin on promotions, largely funded by vendors. But your AI sees the shelf and the calendar, not the trade dollars behind them. That's half the deal, and on $500 billion in trade spend, it's where margin leaks. See what changes when both sides connect.

He is a 3M career veteran, having spent more than 24 years with the company, progressing from technical research roles into high-level global business leadership.

By integrating on-device AI and real-time image recognition, companies can transform store visits into immediate coaching and outcome-based store manager discussions.

President and CEO Stéphane de La Faverie said the appointments recognize the deep digital transformation underpinning the company’s next phase of growth.

At the upcoming Consumer Goods Sales & Marketing Tech Summit, hosted by CGT, commercial and technology executives will gather to address how consumer packaged goods companies can adapt to a market increasingly driven by automated decision-making and real-time analytics.

Consumer goods companies including Procter & Gamble, L’Oréal, Nestlé, PepsiCo and Kenvue have all joined GS1’s “Sunrise 2027” initiative to guide brands and retailers during the transition from linear barcodes to a 2D system.

Beyond Checkout: Prepare Your Brand for 2D Barcodes

The company sought out a solution that could provide a central structure and support future automation and AI-led capabilities.

See why these companies are growing their portfolios with health-conscious brands such as Goodles, Purely Elizabeth and Thorne.

The platform will pull together insights, using agentic tools to optimize content across brands’ product description pages, blogs, YouTube channels and content creation at scale.