Aaron Baar

“We increasingly view back-to-campus as a journey rather than a single shopping moment,” said Julia Draper, Urban Outfitters’ head of digital marketing. “The campaign gives us a national platform to stay connected throughout that journey, deepen our relationship with college culture and reinforce UO as a destination for the products, brands, styling and experiences that […]

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The pros are fine-tuning their games, and the fans are gearing up for the U.S. Open, which opens on Sunday, August 23, with its annual Fan Week. (Main Draw matches begin on the 30th.) With more than one million fans expected to visit the Billie Jean King Tennis Center and Arthur Ashe stadium over the […]

The experience is designed to help bring the brand’s “More to Believe” philosophy to life in a place outside the grocery store. “At a time when there is constant misinformation and a lack of transparency in the food system, we want to bring our farm-inspired care philosophy to life in a tangible way,” said Kristina […]

The campaign takes advantage of DoorDash’s already understood presence during football season, when fans are ordering food and other supplies for watch parties or not wanting to leave their homes for fear of missing out on the action. “DoorDash already shows up on a game day whether we run a campaign or not,” said Zaria […]

The tool takes its cue from Snickers’ “You’re Not You When You’re Hungry” platform, which has depicted various people – both famous and not – acting out of character until they’re brought back to reality after eating a Snickers bar. Like those characters, AI can also appear out-of-sorts when it provides answers that are too […]

Through the “Is the Domino Worthy” promotion, the QSR chain is making the case that the new single-serve offering is designed for the modern world and can compete on convenience and value. A video for the promotion shows competitors’ products with the line, “You know these,” before introducing the Domino and asking, “But what about […]

The promo is born out of a partnership Delta and Uber forged in 2025. Per Justin Dean, global membership & loyalty partnerships lead at Uber, the partnership intended to “make travel more connected, seamless and rewarding from air to ground.” “At its core, our partnership is about meeting customers across the different ways they move, […]

Beginning with the brand’s history as a supplier of rugged vehicles for the military, the campaign draws a parallel between the brand and American history. “The company becomes the customer,” the spot declares before asserting that America “was born from a fight,” and like the country, the brand “learned how to take a punch and […]

The campaign comes as Tubi has reached a benchmark of 110 million monthly users (up 14% year-over-year), suggesting the streamer has gained enough mass to warrant a global campaign that maintains its already established brand personality, said Tubi’s chief marketing officer Nicole Parlapiano. “Tubi’s scale and breadth give people permission to wander, try something strange, […]