Aaron Baar

The social media contest asks consumers to nominate an adult (21+) in their life who epitomizes the hardworking spirit and American heritage of the Budweiser and Dickies brands. The individual can be nominated through either Budweiser’s or Dickies’ social media channels through September 21. One hundred of the jackets will be distributed via sweepstakes. According […]

The new campaign is intended to reintroduce the once-iconic brand to a new consumer who may not be familiar with the product, said John Nunziato, chief creative officer of Little Big Brand, the agency that developed the campaign. “Our approach was to change the energy around the brand by [giving] it a voice that is […]

The new commercial, developed by Wayfair’s in-house team and Paramount Media Labs, introduces Stafford as a “champion, MVP and four-time girl dad.” With the last qualification, Stafford is promptly hit in the head with a purple pillow, and the scene depicts a living room full of chaos. Stafford tells his wife, Kelly, that they “need […]

The campaign builds on Dove’s Body Confident Sport platform, which aims to foster girls’ love of sports to build confidence in being who they are. According to company research, half of girls who quit sports were criticized for their body type. “Through ‘Dove Body Confident Sport,’ we’ve focused on providing coaches and trusted adults with […]

The new spot, titled “Base to Captain,” depicts a young boy radioing his father, supposedly from a far off planet. His father, at home, radio back confirms that he has replenished the supplies and is on his way. They continue to communicate as the father drives his TrailSport on dirt roads and through a forest. […]

Chipotle wants consumers to know the food in its stores is freshly prepared. In order to play the music, the vegetables must be at their peak ripeness, meaning the musicians had only a few hours to assemble, tune and rehearse before the sound began to change. The London Vegetable Orchestra, a five-member ensemble that has […]

In addition to the out-of-home advertising and limited-edition packaging, Pepsi is giving 94 fans a chance to visit Madison Square Garden. (The 94 is a nod to the team’s 94-90 game 5 victory that secured the championship.) “The fans have inspired this campaign from the beginning,” said Gustavo Reyna, vice president of marketing for Pepsi, […]

The promotion is inspired by the idea that “taco” is a word that spans across languages, with its spelling and pronunciation virtually the same in French, German, Spanish, Japanese and Hindi. Accordingly, the Global Taco Day promo will include activations worldwide, including New York City, Mumbai, Toronto, and Shanghai. “National Taco Day is about more […]

“We kept hearing from loyalists calling for these fragrances to come back,” said Dolores Assalini, Head of AXE U.S. “Gen Alpha and Gen Z are embracing early 2000s culture, and you really can’t talk about the early 2000s without talking about AXE.” One of the spots, “Afterdate,” depicts a man in his twenties putting on […]

The collaboration is part of Pepsi’s football-themed “Tailgating Deserves Pepsi” campaign, which asserts that gameday food tastes better with Pepsi. The mini jackets are designed for the 15 NFL teams that have partnerships with Pepsi: the Buffalo Bills, Cincinnati Bengals, Dallas Cowboys, Los Angeles Chargers, Los Angeles Rams, Miami Dolphins, Minnesota Vikings, New England Patriots, […]