Sara Karlovitch is a Staff Reporter at Marketing Dive. She specializes in marketing and advertising, with a focus on consumer packaged goods, artificial intelligence, and advertising technology. Sara's work has been featured in various publications, including CX Dive, Yahoo Finance, and Grocery Dive.
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Sara Karlovitch's coverage predominantly focuses on marketing and advertising, with an emphasis on product promotions, consumer trends, and sales & marketing. Her articles often include press releases and cite data to support the stories.
Given Sara's focus on marketing and advertising, she would likely be most responsive to pitches that offer unique insights into emerging consumer trends or innovative brand strategies. Sources who can provide proprietary data or analysis related to these topics may be particularly appealing to her.
While there is no specific geographic focus mentioned for Sara’s coverage, her articles cover global brands and industry-wide developments in the marketing sector. Therefore, experts from various regions with a broad view of international market trends could find success reaching out to her.
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By: Sara Karlovitch
Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its marketing message.
By: Sara Karlovitch
First published on Dive Brief: Pizza Hut is celebrating quarterbacks this football season with a new national campaign featuring Josh Allen, according to information shared with Marketing Dive.
By: Sara Karlovitch
The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.
By: Sara Karlovitch
Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
By: Sara Karlovitch
The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.
By: Sara Karlovitch
The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.
By: Sara Karlovitch
The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It Juicy” brand platform.
By: Sara Karlovitch
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter
