Peter Adams

Marketing Dive: Mobile

How Athleta is revamping its brand narrative with bolder purpose

By: Peter Adams

CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.

Daily Press

Column: Plato offers guidance for social media and AI

By: Peter Adams

Plato teaches us that we do have the freedom to break loose from social media and AI, ODU senior lecturer Peter Adams writes in a guest column.

Marketing Dive: Mobile

Why Nuuly is betting on a microdrama for its social-first fall campaign

By: Peter Adams

The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines modern dating.

Marketing Dive: Mobile

Axe addresses fragrance overuse with new campaign, spray tech

By: Peter Adams

“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.

Marketing Dive: Mobile

Old Navy is rewiring its marketing strategy after summer traffic bust

By: Peter Adams

A new campaign with Cardi B, already the most-viewed in the brand’s history, is improving performance, Gap Inc. CEO Richard Dickson said.

Yahoo Finance

Snapchat's bid to simplify mobile marketing measurement goes global

By: Peter Adams

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Marketing Dive: Mobile

Snapchat’s bid to simplify mobile marketing measurement goes global

By: Peter Adams

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

Marketing Dive: Mobile

Axe vies for more mature brand positioning while nodding to Y2K roots

By: Peter Adams

New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”

Marketing Dive: Mobile

PepsiCo hands global media to Publicis amid transformation at CPG giant

By: Peter Adams

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

Reviewing the spell of Rudi García with the Belgian national team

By: Peter Adams

Rudi García took charge of the Belgian national team in early 2025, inheriting a side that was searching for a new identity after the gradual decline of its celebrated “golden generation”. Members of...