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Lauren Johnson
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Lauren Johnson

Deputy Editor Of Retail Media And Commerce

AS SEEN ON
Campaign Canada, Adweek, Columbia Missourian, ABC11 EyewitnessNews, Campaign US

Preston's Summary

Lauren Johnson is a Deputy Editor of Retail Media and Commerce at Adweek. She specializes in marketing and advertising, with a focus on retail and influencer marketing, as well as advertising technology and programmatic advertising. Lauren has been featured in notable publications such as the San Francisco Chronicle, Yahoo Finance, and Business Insider.

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Geo Focus

Columbia, United States (Local)

Coverage Attributes:

Beta
Informative: 44 %
Promotional: 24 %
Data Driven: 13 %
Interviews Q&as: 6 %
Events: 6 %

Themes Covered:

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Most Recent Topics:

  • Advertisements (Ads)
  • Advertising Campaigns (Ad Campaigns)
  • Advertising Technology (AdTech)
  • Programmatic Advertising
  • Marketing Technology (MarTech)
  • Live Shopping

Pitching Insights

Lauren Johnson's coverage primarily focuses on advertising, technology, and business trends. She often includes press releases and cites data in her articles. Given this focus, she may be interested in pitches related to innovative advertising strategies, new technologies impacting the advertising industry, or insights into emerging business trends.

When reaching out to Lauren with a pitch, consider providing unique data or access to experts who can offer insights into technological innovations within the advertising industry or emerging business trends that align with her coverage areas. Additionally, highlighting how a particular topic relates to human resources & employment could also resonate with her audience.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

Retail Media Advertising News [Adweek]

Retail Media Advertising News [Adweek]

By: Lauren Johnson

Discover retail media advertising news from industry experts. Discover how advertising dollars are being spent through retail media advertising networks.

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