Deputy Editor Of Retail Media And Commerce
Lauren Johnson is a Deputy Editor of Retail Media and Commerce at Adweek. She specializes in marketing and advertising, with a focus on retail and influencer marketing, as well as advertising technology and programmatic advertising. Lauren has been featured in notable publications such as the San Francisco Chronicle, Yahoo Finance, and Business Insider.
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Columbia, United States (Local)
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Lauren Johnson's coverage primarily focuses on advertising, technology, and business trends. She often includes press releases and cites data in her articles. Given this focus, she may be interested in pitches related to innovative advertising strategies, new technologies impacting the advertising industry, or insights into emerging business trends.
When reaching out to Lauren with a pitch, consider providing unique data or access to experts who can offer insights into technological innovations within the advertising industry or emerging business trends that align with her coverage areas. Additionally, highlighting how a particular topic relates to human resources & employment could also resonate with her audience.
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By: Lauren Johnson, Eva Kis, Rebecca Stewart, Mark Stenberg, Alison Weissbrot, Brittaney Kiefer, Trishla Ostwal, Christopher Cicchiello, Bill Bradley, Kendra Barnett
The brands and leaders seeing what others haven't even imagined yet. The future of brands gets decided here.
The ice cream brand has upped the ante in their Toronto billboard back-and-forth, with a spoonful of innuendo. by Lauren Johnson
By: Lauren Johnson
Tucker will serve as vice-president, business lead in Halifax, as the agency looks to deepen regional relationships and connect Atlantic Canadian clients with its national capabilities.
By: Lauren Johnson
Inflation and the labor market could result in soft consumer spending.
By: Lauren Johnson
Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.
By: Lauren Johnson
Walmart Canada's senior director of creative and brand discusses why giving creators room to interpret a brand idea is central to its approach to content, culture and commerce.
The new initiative brings independent creators into foodism's editorial and production ecosystem, offering brands a model for creator-led, mobile-first storytelling.
By: Lauren Johnson
MrBeast's new head of TikTok, Anton Pirisi, is bringing a more personal, unexpected and platform-native approach to one of the world's biggest creator brands.
Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.
The ecommerce giant is helping advertisers integrate into the AI answer engine The future of brands gets decided here.
