Marketing Strategist And Technology Writer
Barb Mosher Zinck is a Marketing Strategist and Technology Writer at diginomica. With over 20 years of experience, she specializes in marketing and advertising, focusing on technology solutions such as AI platforms, generative AI, and marketing technology. Barb's insights into natural language processing and financial technology have made her a prominent voice in the industry.
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United States (National)
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Barb Mosher Zinck's coverage primarily focuses on sales and marketing, with an emphasis on incorporating technology and data. Her articles often cite data and include expert commentary, indicating she would be responsive to pitches that offer unique insights backed by relevant data or expertise in the areas of artificial intelligence (AI) in B2B sales & marketing.
Considering her focus on AI and technology within the B2B space, pitching topics related to innovative technologies such as AI-driven solutions for revenue teams, digital concierge services for B2B interactions, or category design thinking could align well with her coverage interests.
Given the absence of a specific geographic focus in Barb's work, it is advisable to provide globally applicable perspectives rather than region-specific insights unless explicitly requested.
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By: Barb Mosher Zinck
As AI-generated content floods social platforms, organizations need to use AI to enhance creativity and analysis while producing authentic, entertaining content that delivers genuine value. Research from Sprout Social explains why.
By: Barb Mosher
Summary: Some marketers are trying to game large language models like they did with search engines. It didn't work then, and it won't work now. But this is not an SEO play. GEO is about a cohesive content strategy that differentiates the brand. Andrew Wheeler, CEO of Skyword, explains how to do it right.
By: Barb Mosher
Summary: Every Content Management vendor is rushing to rearchitect for agentic AI, but the messaging doesn't always match the underlying technology. Conor Egan, SVP Product at Contentstack, explains why the company deliberately took longer than competitors to launch its agent platform, and how that decision shaped its new Agentic Experience Platform (AXP)
By: Barb Mosher
Summary: Bitly's new report on the visibility gap in marketing tells us that marketing has a challenging time getting and acting on analytics to improve performance. CMO Tara Robertson shares her thoughts on the topic, as well as some interesting findings from the report.
Liferay is unbundling its Digital Experience Platform. Director of Product, Julia Molano explains why and how its new AI Hub can pull everything back together.
By: Barb Mosher
HubSpot is betting that its customer data, partner ecosystem and new agent-building tools can give it an edge in the mid-market.
By: Barb Mosher Zinck
Are shrinking attention spans really a problem? Or is the problem the way information is presented? According to Ronald Yaros, a researcher in digital engagement, individuals haven't lost the capacity for deep focus; rather, they require information that is both compelling and organized to fit their specific digital diets.
Summary: Marketers continue to struggle to get SEO right. Now they also have to deal with AEO and the AI agents hitting their websites more and more every day. BrightEdge says it has an answer, and it isn't alone.
By: Barb Mosher Zinck
Every Marketer is dealing with the need to be AI-driven, but saying it and doing it right are two very different things. And the truth is, most Marketing organizations still aren’t ready.
By: Barb Mosher
A governed workspace for Marketing teams and their agents is the pitch...
