Kristina Monllos is a Senior Marketing Editor at NewsBreak. She specializes in marketing and advertising, with a focus on sports marketing, arts and entertainment, and consumer packaged goods. Kristina's insights and expertise have been featured in prominent publications such as Adweek, Fortune, and Marketing Brew.
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Kristina's articles primarily revolve around marketing, branding, influencer marketing, social media, and advertising. Her coverage tends to heavily rely on data and expert commentary, indicating a preference for pitches that offer new insights backed by relevant data or industry experts' perspectives.
Given the focus on sales & marketing as well as product promotions themes in her articles, Kristina may be interested in receiving pitches related to innovative marketing strategies, emerging trends in branding and advertising, successful influencer collaborations backed by concrete performance metrics or case studies from reputable sources within the industry.
As Kristina does not have a specific geographic focus mentioned but covers topics with global relevance such as social media and influencer marketing which transcend geographical boundaries. Therefore, she would likely appreciate international perspectives and examples of successful campaigns from various regions.
This information evolves through artificial intelligence and human feedback. Improve this profile .
“People want more for their money, and it goes beyond the food,” Sheena Dougher, VP of brand marketing at Jack in the Box, told us.
By: Kristina Monllos
Ads across industries imbued with human-centric optimism is like “the real-life version of Captcha,” Andy Pearson, VP of creative for Liquid Death, said.
“When you have strong brand storytelling, when you have strong brand activations and moments, it lifts all boats,” Quynh Dang, VP of brand, told us.
But 2026 was a tough year for brand growth overall, according to Morning Consult. Sometimes all you need is a come back.
Brands like Denny's and JCPenney are making odes to sitcoms and reality television in an effort to tap into nostalgia and get consumers who “hate” ads to pay attention.
By: Kristina Monllos
Amid a broader shift in how consumers perceive hair loss, the category-defining company doesn't want to be seen as only ‘a man's brand,' an exec told us.
By: Kristina Monllos
The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local culture,” an executive told us.
By: Kristina Monllos
Creating videos of customers fighting over the product helps drive sales for the fiber brand, she told us.
By: Kristina Monllos
“We can’t afford for this to break,” Katie Wilson, co-founder and CEO, told us.
By: Kristina Monllos
“Could a beautiful piece of music make something beautiful visually?” James Taylor, global head of design at TBWA\Media Arts Lab, told Marketing Brew.
