Cassandra Stern

As AI-generated doctors and wellness influencers promote supplements online, industry experts are warning brands to consider the compliance and consumer-trust implications of using synthetic spokespeople.

A new study published in Applied and Environmental Microbiology suggests that cranberry juice may enhance the effectiveness of the antibiotic fosfomycin against uropathogenic bacteria associated with urinary tract infections (UTIs) and help reduce the emergence of antibiotic resistance.

Emerging sports nutrition brand F3 Energy is using athlete ownership as an alternative to traditional endorsement deals, offering MMA athletes equity stakes to foster deeper involvement and credibility without competing on endorsement budgets.

A University of Florida study found an association between glucosamine supplementation and faster progression of Alzheimer’s disease, supported by both health record analysis and mechanistic findings in brain tissue and mouse models.

A study found that two weeks of astaxanthin supplementation shifted fuel use toward fat during moderate cycling exercise in 20 recreationally active young women, as indicated by a lower respiratory exchange ratio compared to placebo.

Yellow Wood Partners has agreed to acquire Nestlé’s mainstream vitamins, minerals, and supplements business, including seven brands and its private-label operations, for $1 billion. The sale, following a 2025 strategic review, allows Nestlé to focus on its premium, science-led VMS brands, while Yellow Wood plans to invest in growth areas such as hydration, gut health, and immunity. The transaction, which also includes manufacturing and distribution assets, is expected to close in the first half of 2027 pending regulatory approval.

A review by researchers from the Medical University of Lodz highlights that oral symptoms such as recurrent aphthous stomatitis and atrophic glossitis may signal nutrient deficiencies—especially in vitamin B12, iron, folate, and zinc—before other clinical signs are detectable.

Ritual conducted a 10-week clinical trial of its Essential Postnatal supplement in breastfeeding women, aiming to address the research gap in postnatal nutrition. The study found significant differences in maternal nutrient status and breast milk composition, including a 23% difference in the HMO 3-fucosyllactose and higher levels of biotin and DHA in the supplement group compared to placebo.

Cardiovascular supplement company Humann has entered a long-term research partnership with the UC Davis Innovation Institute for Food and Health to focus on precision nutrition for cardiovascular health, performance, and healthy aging.

A newly published patent describes a fermentation-based method for producing NAD+ by genetically engineering yeast to enhance its coenzyme output for use in supplements and functional foods.