Cassandra Stern is an Editor at William Reed Business Media SAS. She covers a diverse range of topics including health and wellness, beauty and fashion, and legal affairs, with a particular focus on the intersections of litigation, alternative medicine, and the beauty industry. Cassandra’s work has been featured in prominent publications such as MASONRY magazine, Cosmetics Design Asia, and The Business Herald.
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Cassandra Stern's coverage predominantly focuses on the beauty and skincare industry, with an emphasis on product launches, sustainability, and ingredient innovation. Her articles frequently include expert commentary and cite data to support her reporting.
To effectively engage Cassandra, consider offering insights or comments from industry experts about new product innovations, sustainable packaging trends in the beauty sector, or emerging technologies within the cosmetics industry. Additionally, providing access to exclusive data related to consumer preferences in beauty and skincare could capture her attention.
While no specific geographic focus is mentioned for Cassandra's coverage area, it's important to note that she covers international developments within the beauty and skincare industry.
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By: Cassandra Stern
At the CRN Convergence 2026 conference, industry executives discussed the impact of ownership changes and private equity in the dietary supplement sector, highlighting the importance of buyers bringing long-term value beyond capital.
Since winning NutraIngredients’ Start-up Stars competition in 2025, New History has expanded from its original nootropic pre-workout product to launch NH2O, a zero-sugar, non-carbonated functional hydration beverage, and has grown its presence to about 50 accounts in New York and Boston.
By: Cassandra Stern
At the CRN Convergence 2026 SciComms Connect program, experts highlighted ongoing gaps and challenges in women’s health research, especially regarding the representation of women in clinical studies, the design of interventions, and the communication of scientific evidence.
Bird&Be has raised $13 million to accelerate its fertility product expansion, following nearly 100% year-over-year growth and a strong retail presence in nearly 1,000 Ulta Beauty stores.
By: Cassandra Stern
Health Canada has updated its natural health product monographs to recognize yeast-derived resveratrol and beta-glucan, streamlining the licensing process for manufacturers using these ingredients.
By: Cassandra Stern
Stasis has launched a new line of children’s supplements, offering separate daytime and nighttime formulas designed for kids taking prescription stimulants.
Abbott Laboratories announced plans to spin off its global nutrition business into an independent, publicly traded company by the end of 2027, following a mixed third-quarter earnings report that saw a 5.1% increase in worldwide nutrition sales.
A study involving over 700 mother–infant pairs found that maternal gut bacteria are the primary source of infants’ early gut microbiome, with the proportion of shared strains decreasing over the first year.
Danish company Bactolife is introducing a new class of precision-fermented binding proteins, called Helm Binding Proteins, to the U.S. gut health market, aiming to neutralize harmful metabolites in the gut rather than alter the microbiome directly.
By: Cassandra Stern
Researchers at the Autonomous University of Coahuila in Mexico found that polyphenols from rambutan peel, a fruit by-product, can be effectively encapsulated using sodium alginate, achieving 55% encapsulation efficiency and retaining significant antioxidant activity.
