Christine Blank

It is a fact that GLP-1 users and health-conscious Americans are seeking out more seafood. But retailers rarely market to these groups, experts say.

After the filing of another seafood greenwashing lawsuit recently, suppliers, retailers, and restaurants are yet again evaluating the best ways to market their products.

Two years after Mooloolaba, Queensland, Australia-based Walker's Tuna launched its brand, its wild-caught tuna products have landed on the shelves of Coles retail stores nationwide. After more than two decades supplying premium Australian tuna to restaurants and international export markets, Walker Seafoods Australia launched Walker's Tuna in August 2024, aiming to make that same premium seafood available to everyday Australian consumers. The brand's original goal has now been greatly advanced…

Soon after the U.S. implemented Section 301 tariffs on 60 separate economies in July, American seafood import firms voiced concerns that the new rates left them with few options for relief.

For decades, seafood marketing has leaned almost entirely on omega-3s and heart health, said Jennifer Bushman, executive director of Fed by Blue, an

San Diego, California, U.S.A.-based Bumble Bee Foods has made the “difficult decision” to wind down operations at its tuna processing plant in Santa Fe Springs, California, the company confirmed in a statement to SeafoodSource.

A warehouse owned by seafood distributor and wholesaler Young Ocean, based in Kent, Washington, U.S.A., was destroyed by a 2-alarm fire on 2 September.

Despite the challenges Alaska pollock suppliers are facing this B season, American Seafoods' sales are strong and executives' outlook for the future is positive.

Thanks to the surge in Americans eating high protein diets and GLP-1-friendly foods, sales of tinned fish are soaring, according to new data. The share of Instacart searches containing the word “protein” rose 12.7 percent in the first half of this year versus the first half of 2025, while searches for “fiber” jumped 26.4 percent. “Protein-maxxing” and “fiber-maxxing” – new terms coined by social media – are not happening in a vacuum, either, with GLP-1s contributing to the trend. “The rise…

U.S. restaurant industry analysts are expecting a strong second half of the year, driven by a resurgent labor market and lower gas prices. Despite increased labor costs and other economic challenges, the National Restaurant Association (NRA) has a positive outlook for summer restaurant sales, and anticipates that overall restaurant sales will remain resilient in the second half of 2026, projecting growth to strengthen to 4.8 percent. “After a bumpy first half of 2026, economic conditions are…