Ezreen Benissan is an Editorial Associate at Vogue India. She specializes in beauty and fashion, with a focus on apparel design, the fashion industry, and the beauty industry, as well as topics related to luxury goods and pop culture. Ezreen's work has been featured in prominent publications including Vogue India, Vogue Business, The Business of Fashion, Vogue, and British Vogue.
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Ezreen's coverage predominantly focuses on beauty and fashion, with a significant emphasis on press releases, private sector announcements, and data citations. To effectively reach out to Ezreen, consider providing newsworthy exclusive details related to the latest trends in fashion or beauty industry.
Since Ezreen’s articles often include references to private sector announcements and press releases, they indicate an interest in featuring content from brands themselves. Therefore, pitching stories that highlight unique insights into new product launches or industry innovations may be well-received by her.
Given the focus on specific individuals such as celebrities or artists within the realm of fashion and beauty trends, pitches highlighting collaborations between recognizable figures or interviews with influential personalities could also resonate with her interests.
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Orange Culture was one of those rare, tear-jerking shows that leaves everyone speechless.
After 28 years of a traditional runway-focused fashion week format, organizers say it’s time for a rethink.
By: Ezreen Benissan
Cairo-based Afreximbank is funding projects across the continent, from textile and garment manufacturing facilities in Benin and Nigeria to export programmes for designer brands from Kenya, Ghana and beyond.
By: Ezreen Benissan
A surge in diaspora tourism to Ghana and Nigeria during the festive “Detty December” season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.
Lagos has the potential to become West Africa’s luxury hotspot, but its retail infrastructure remains relatively limited. Here’s what you should know before opening a store in the city.
By: Ezreen Benissan
The fine French perfume house, known for its premium scents including Hibiscus Mahajád and Tuberose Astrale, is targeting dynamic countries like Nigeria and Ghana.
Industrie Africa, the continent's leading online multi-brand fashion retailer, is closing down just five years after launch, highlighting the volatility of the current e-commerce model on a regional and global scale.
By: Ezreen Benissan
Commit Hertunba, Pettre Taylor and Éki Kéré to memory.
African nations are phasing bans of shea nut exports in a bid to bolster domestic industry. In the short-term, local collectors are feeling the pinch.
From streetwear to ready-to-wear, African fashion brands are rethinking their pricing strategy in order to win over consumers in the local and international market. Here’s how they’re attempting to get it right.
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