Perfume brands are marketing their wares at nightlife spaces, where scent, intimacy and memory make for a uniquely potent pitch.
Rachael Griffiths is a writer at the Strategist based in the United Kingdom. She covers a diverse range of topics including beauty, fashion, travel, and accessories, with a particular focus on the beauty industry and its various facets such as hair care, makeup, and fragrance. Rachael's work has been featured in prominent publications including New York Magazine, FRANCE 24, and The Business of Fashion.