Noor Lobad is a Beauty Reporter at Yahoo News. She covers a diverse range of topics within the beauty and fashion industries, including hair care, makeup, skincare, and fragrance, while also exploring themes of entrepreneurship and marketing technology. Noor's work has been featured in prominent outlets such as Yahoo News Singapore, Footwear News, and Daily Front Row.
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Noor Lobad's coverage predominantly focuses on the beauty and fashion industry, with a strong emphasis on announcements, press releases, and data-driven insights. To effectively reach out to Noor, consider providing her with exclusive access to new product launches or company announcements within the beauty sector. Additionally, pitches that include unique data-driven insights into emerging beauty trends or social media impact may capture her attention.
Given the focus on private sector announcements and press releases in her coverage attributes, she might be interested in receiving information about collaborations between brands and celebrities or influencers within the beauty space. Furthermore, due to her interest in citing data as part of her articles, providing statistical evidence supporting any claims made could improve your chances of successful outreach efforts.
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Troye Sivan's Aussie-born fragrance brand, Tsu Lange Yor, is coming to New York.
A new report from Spate and NIQ details the growth of supplements and subcategories like sleep and brain health.
A new study from Kearney shows that while beauty deal activity accelerated in 2025, the median deal value declined versus the year prior.
From breakout artist @paintedbyesther to the legendary Sam Fine, five makeup artists share their favorite lip looks of late, and how to achieve them.
Data from Traackr shows that in the U.S., nearly one-fourth of online skin care buzz during the third quarter was driven by and about K-beauty brands.
The specialty beauty retailer is the recipient of the 2026 WWD Honor for Public Beauty Company of the Year.
The company, which also just appointed a new CEO, is expanding the breadth of its postpartum care.
By: Noor Lobad
The perfumer, who is expanding her eponymous brand Nicolaï Paris into Neiman Marcus this fall, is ScentXplore's 2026 Lifetime Achievement Award honoree.
By: Jean E. Palmieri, Noor Lobad, Lisa Lockwood
Bernard Arnault, Morris Goldfarb, Haider Ackermann and Michael Rider were among those receiving awards.
From the CEO that built The Crème Shop, Cloüd Cafe is quickly expanding its assortment of collagen-infused beverages as it moves in on beauty retail.
