Liz Flora is a Beauty Correspondent at The Business of Fashion (BoF). Based in Los Angeles, she covers themes related to the beauty and fashion industries, including hair care, makeup, skincare, and the intersection of business and entrepreneurship. Her work has been featured in Glossy, Digiday, Modern Retail, and various other prominent publications.
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Liz Flora's coverage predominantly focuses on the beauty and fashion industry, with a strong emphasis on new product launches, leadership changes within companies, and trends shaping the sector. Her articles often cite data or press releases to support her reporting.
To effectively reach out to Liz, consider offering insights into emerging trends in skincare and beauty products, as well as information about influential figures in these sectors. If you have access to exclusive data or can provide commentary on shifts within the beauty industry supported by reliable sources, your pitch is likely to resonate with Liz.
Given that Liz's geographic focus isn't specified but she covers international brands and topics relevant across various regions, pitches should be tailored around global trends rather than specific local developments.
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The conglomerate bought its former partner’s 50 percent share to take full ownership of the Spanish skincare label.
From Proya to Florasis, Chinese beauty brands are looking for opportunities abroad amid an uneven domestic market. Retailers around the world are eager to stock them.
Murphy is one of several new hires announced by the wellness label known for its prenatal vitamins.
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
Goodai is the latest indie breakout to toy with trading in the public markets.
A viral launch saga that implicated brands like Fenty Beauty, Huda Beauty and Glow Recipe could have been avoided, said the manufacturer in the middle of it.
While conglomerates like L’Oréal and Estée Lauder dominate chatbot recommendations, independent labels like Divi and Omnilux are boosting AI traffic by targeting niche queries and overhauling backend data.
Successfully launching a new beauty segment can bring brands fast growth as well as longevity. But in an era of chasing viral trends and hype, companies need to balance quick product development with a coherent point of view, or risk losing their identity entirely.
The Korean conglomerate has unveiled its second incubated skincare line, Depthi, shifting its focus to in-house brands after years of acquisitions.
The timeline between selling one brand and launching a new one has shrunk rapidly as veteran founders aren’t waiting around to get started again.
