Fern Siegel is a Deputy Editor at MediaPost. She specializes in marketing and advertising, with a focus on themes such as sports business, food and beverages, and banking. Fern's insights and analyses have been featured in notable publications including The Streamable, Zenger News, NewsBreak, MediaPost, Yahoo Finance, and Yahoo Sports.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Fern's coverage heavily features press releases and private sector announcements related to advertising, marketing, promotions, brands, and campaigns. She appears particularly interested in the entertainment industry as well as content and publishing.
Given Fern’s focus on private sector announcements and press releases within the realms of advertising, marketing, promotions, brands, and campaigns in the entertainment industry specifically; she would likely be receptive to pitches from public relations representatives with relevant news about new advertising or marketing campaigns by major companies or celebrities. If there are any exclusive insights into upcoming promotional events or brand collaborations within the entertainment industry or unique perspectives regarding trends in this field could also capture her attention.
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by Fern Siegel 27 minutes ago Irish dairy brand Kerrygold has appointed creative agency Born Social as its global social-media agency of record.
PMG's roster in the category includes Tripadvisor and Best Western.
Ads illustrate the company's local expertise and numerous resources.
Hoka isrunning New York — literally. The campaign and media planning by Jellyfish highlights a month-long challenge hosted on Strava, the running app.
U.S. Bank islaunching a new campaign featuring Las Vegas Raiders rookie quarterback Fernando Mendoza. BarkleyOKRP is responsible for the creative.
by Fern Siegel 16 minutes ago PetSmart selected BarkleyOKRP as its creative and media agency of record. The win follows a competitive review.
by Fern Siegel 16 minutes ago The Opus Group has named Michael Coppock as COO, overseeing global systems and technology, talent and development, legal, M&A integration and operational strategy.
by Fern Siegel 6 minutes ago The House of Suntory has just kicked off Haku Vodka's first global campaign, “Made to Shine.”
by Fern Siegel 6 minutes ago BOL has acquired Brandcave, a product consulting and design agency. No financial details were released.
The Advertising and Marketing Independent Network named Brendan Cumiskey president of AMIN North America. Cumiskey heads the Dalton Agency.
