The move strengthens the network's role in the business decisions that come before a marketing plan or brief is developed: where to grow, how to go to market and how the customer experience should work.
Ricki Green is a Deputy Editor at various publications including Environmental Post Ledger and Travel Trade Today Ltd. She specializes in marketing and advertising, covering topics such as advertising campaigns, media relations, and the intersection of beauty and fashion with the arts and entertainment sectors. Ricki's work has been featured in notable outlets including Global Advertising News and Campaign Brief.