Tom Fogden is the Editor at B&T. He covers a range of topics that help brands connect with customers, focusing on marketing, advertising, and technology, while also delving into the sports business and media landscape. Tom has been featured in Tech.co, Women Leading Tech, B&T, and Media Industry Observer.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Tom Fogden covers a range of topics within advertising, media, technology, social media, and business. His articles often include expert commentary and cite data. Given this focus, he is likely to be interested in receiving pitches from experts who can provide insights into the latest trends or developments within these industries.
As Tom's geographic focus is national (Australia), sources with knowledge of the Australian market would be particularly relevant for his coverage. Additionally, as his themes covered include content & publishing and product promotions, professionals who have expertise in these areas may also find success in reaching out to him with relevant story ideas or commentary.
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Andrew Knowles, Neil Shoebridge and Sam Somers of SKMG have returned from Adweek NY and have some (many) thoughts. And before you ask, we didn't pay them for the Cairns Crocodiles plug.
By: Tom Fogden
Who would be an agency CEO? The sands, which have never truly been stable, appear to be shifting under their feet more violently than ever due to consolidation, in-housing and, increasingly, AI.
The next generation of Australian students is the least convinced that further education is worth it, according to new research from strategic
Slightly later than expected, but well worth the wait, it's your next look at the finalists' work at the 2026 B&T Awards, presented by Rokt.
The winners of the 2026 B&T Awards, presented by Rokt, are a little more than a month away — and we simply cannot contain our excitement.
Wavemaker has won the media planning and buying account for Novo Nordisk, the company behind Ozempic, B&T understands.
By: Tom Fogden
Winning a B&T 30 Under 30 Award has been perhaps the greatest indicator of future success in the advertising, marketing and media industry for the last 20 years at least.
Melbourne-founded adtech startup Cuttable has raised $20 million in Series A funding and relaunched its platform with new AI-based features to better inform brand's digital advertising decisions.
Omnicom is out of the race for Aldi's global creative account, according to a report in Campaign.
By: Tom Fogden
TikTok has introduced a new Brand Safety Centre alongside its Brand Protection Playbook and AI Safety Essentials guide as AI-generated and altered content becomes more commonplace across digital platforms.
