Eleanor Dickinson

The Victorian Government has spent more than $80m on advertising with Meta over the past five years, as digital advertising expenditure surges to now account for more than half of its total annual spend. An audit of the government’s media expenditure has revealed a sharp rise in digital spending, which jumped 66% to $60m in […]

Dentsu has parted ways with long-serving media investment leader Toni Frith amid a restructure, just weeks after losing its Medibank account to Accenture Song.The holding company is understood to be restructuring its media divisions, resulting in Melbourne-based Frith’s redundancy after almost 15 years with the business.Dentsu declined to confirm how many roles would be affected […]

New CMO will bring Lactalis' marketing strategy together for brands including Pauls

Australia's advertising community has taken its first major step towards bringing agentic media trading into the mainstream, envisioning a future where buying traditional media becomes as easy as buying on Youtube.

Telstra’s new chief marketing officer Jana Kotatko is hoping to bring brand and retail closer together with the opening of the telco’s “most ambitious” store to date in Melbourne.Unveiled today, the 600sqm flagship on Melbourne’s Bourke Street is pitched as a physical manifestation of Telstra’s brand tagline “Wherever We Go” under Kotatko’s recently expanded marketing […]

Australia’s longest-running technology magazine, APC, is ceasing print publication as publisher Future shutters its local print operation.The title, formerly known as Australian Personal Computer, was first published in May 1980 and has been owned by UK-based publisher Future since 2018.First reported by Influencing, a UK-initiated restructure will bring the publication runs of APC, Australian Hi-Fi, […]

Australian influencers such Sophia Begg, Sam Fricker, Abbie Chatfield will have to declare all PR gifts to the ATO

Jessica Staats, the new CMO of Australian fashion brand Dissh Australian fashion brand Dissh has looked to the United States for its marketing

Anthropic CEO Dario Amodei is steering the AI lab towards a Nasdaq listing next month

Oscar Piastri, Pixel Google Pixel has returned with the third instalment of its campaign series featuring Australia's infamously impassive Formula 1 driver Oscar Piastri.