Makayla Muscat is the Head of Editorial at Mediaweek. She specializes in the intersection of advertising and technology, focusing on topics such as advertising campaigns, programmatic advertising, and sports merchandising. Makayla's work has been featured in notable publications including MSN, Daily Mail, and AdNews Australia.
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Australia (National)
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Makayla Muscat's articles predominantly cover local news, events, and community-focused topics. Her coverage attributes highlight a focus on government announcements and evolving stories, which indicates an interest in ongoing developments within her geographic area.
Given the prevalence of crime-related themes in her articles, she may be receptive to pitches related to local crime trends or initiatives aimed at improving community safety. Additionally, given her emphasis on family & relationships themes, she might also welcome pitches that explore human-interest stories centered around families or community relationships.
For those looking to reach out effectively to Makayla Muscat with relevant story ideas or expert commentary, it would be beneficial to tailor the pitch specifically towards the Penrith area and its surrounding communities while aligning with prevalent themes such as crime and family & relationships.
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TAG’s remit includes strategic planning, digital advisory, content development and the creation of centenary-focused website experiences.
By: Makayla Muscat
The Trade Desk’s Ash De Santis believes AI-driven media buying and a more transparent ecosystem will shape how brands navigate the next year.
Dodo steps into his neighbours’ home, braving the wrath of their dog Hercules to discover the family's nbn needs.
Industry experts say the difference came down to purpose, execution and how well the talent served the idea.
By: Makayla Muscat
Just what does the Golden Globes’ move to introduce a Best Podcast category in 2026 mean for Australian creators?
By: Makayla Muscat
The partnership spans content and activations that reflect the realities of Australian driving culture and endurance sport.
ITV Studios and Television New Zealand (TVNZ) have renewed their longstanding exclusive content partnership.
IAB Tech Lab has released its Agentic Roadmap showing how the industry can scale buying and selling by extending established standards and high-performance protocols.
CEO Rhys Ryan, chief operating officer Arj Ganeshalingam and managing partner Patrick McClelland all departed at the end of December.
By: Makayla Muscat
The 2025/26 Ashes set new audience benchmarks nationwide, breaking viewership records across free-to-air TV, BVOD and streaming platforms.
