UK editor-in-chief @Campaignmag - AOP B2B brand of year x4 (2022, 2023, 2024, 2025). Committee member @bsmeinfo and board director @WeAreCreativeUK
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Gideon Spanier's coverage primarily revolves around business-related topics, with a specific focus on the advertising and marketing industry. His articles often include press releases, private sector announcements, and cited data.
If you're looking to reach out to Gideon Spanier, consider offering him insights or exclusive information related to mergers and acquisitions within the advertising and media agency sectors. Additionally, if you have access to proprietary data or can provide commentary on significant developments within these industries backed by substantial evidence, it may pique his interest.
Given his focus on the UK advertising landscape as well as international events such as Cannes Lions, providing localized perspectives or global trends in adland could also be of interest.
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By: Gideon Spanier
Yannick Bolloré said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.
By: Gideon Spanier
The CEO said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.
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By: Gideon Spanier, Shauna Lewis
Dentsu has been involved in several of the biggest global account battles of 2026.
By: Lucy Shelley, Gideon Spanier
Publicis was awarded PepsiCo's global media account without a pitch.
By: Gideon Spanier
Fallout from shock global account move is likely to play out for years.
Next entry deadline is 17 September.
By: Lucy Shelley, Gideon Spanier
Omnicom and Dentsu are expected to take part in the contest.
By: Glauk Mahmutaj, Lucy Shelley, Gideon Spanier
Campaign reports on the rivalry and numbers behind the cola giant’s dramatic decision to change global media agency without a pitch.
Richard Bon and Simon Kilby, the MDs of Bauer Media Outdoor and Bauer Media Advertising, respectively, are championing cross-collaboration across their expanded sales portfolio and are working with the IPA on research to prove their case to advertisers and agencies.
By: Gideon Spanier
The Publicis CEO points to greater differentiation between the trio in what he describes as a “simplified” market following IPG's disappearance.
