First work for the account, led by Ogilvy UK, will launch in 2027.
Gurjit Degun is the Creativity and Culture Editor at Campaign. He focuses on the intersections of marketing and advertising, beauty and fashion, and the broader realms of arts and entertainment, publishing, and business. Gurjitâs insights and expertise have been featured in Campaign US, PRWeek, PodPod, Campaign Canada, Campaign (UK), Campaign Asia, Campaign India, and NewsBreak.