Gordon Young is the Editor-in-Chief at The Drum. He focuses on marketing and advertising, with particular expertise in advertising campaigns, earned media, and the intersection of sports and business. Gordon's insights and contributions have been featured in notable publications including The Globe and Mail, Media Industry Observer, and Global Advertising News.
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Gordon Young's coverage primarily revolves around sales & marketing, with significant attention to expert commentary and legal policy regulations. If you are considering reaching out to him, providing insights on the intersection of these areas or offering expert opinions on marketing strategies and their implications could be well received.
Given his focus on business-related topics such as marketing, advertising, and media along with a substantial emphasis on expert commentary and legal policy regulation, pitches should offer deep industry expertise or regulatory insights in these domains.
While not explicitly stated that Gordon has a geographic focus, his articles appear to cover international subjects without specific regional constraints.
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Martin Sorrell: Cannes is obsessing over the wrong AI debate
By: Gordon Young
Why Via’s Matt O’Rourke thinks microdramas could be advertising’s next creative frontier
Why Spotify believes the age of channel-first marketing is over
Why Amazon thinks every platform is becoming an entertainment platform
Forget demographics, TikTok wants marketers to chase communities
Commerce media is breaking out of retail – now everyone wants in
Noel Young (1939-2026): The ideas man behind the headlines
By: Gordon Young
From buyers to business partners: why retail media is rewriting the agency relationship
AI won’t replace creativity, but it is redefining where the value lies
What happens when an ad creative has to sell her own product?
