Gordon Young is the Editor-in-Chief at The Drum. He focuses on marketing and advertising, exploring themes such as advertising technology, programmatic advertising, and marketing technology, while also covering retail and e-commerce. Gordon's insights and expertise have been featured in notable publications including The Globe and Mail, Media Industry Observer, and Global Advertising News.
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Gordon Young's coverage primarily revolves around sales & marketing, with significant attention to expert commentary and legal policy regulations. If you are considering reaching out to him, providing insights on the intersection of these areas or offering expert opinions on marketing strategies and their implications could be well received.
Given his focus on business-related topics such as marketing, advertising, and media along with a substantial emphasis on expert commentary and legal policy regulation, pitches should offer deep industry expertise or regulatory insights in these domains.
While not explicitly stated that Gordon has a geographic focus, his articles appear to cover international subjects without specific regional constraints.
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AI won’t replace creativity, but it is redefining where the value lies
What happens when an ad creative has to sell her own product?
By: Gordon Young
Five things the buy-side is telling retail media networks about measurement
Does every retailer really need its own media network?
By: Gordon Young
Commerce media’s next big opportunity? Selling to brands that aren’t even on the shelf
Why SharkNinja wants proof, not marketing theory
By: Gordon Young
Converse pulls campaign image after two weeks as social media storm erupts
By: Gordon Young
The rise of incrementality is challenging commerce media’s attribution habit
Forget Harvard MBAs, hire the kid with the ring light, says Evan Shapiro
TV is turning vertical – and brands may need to learn a new language
