Jenni Baker is a Senior Editor - Branded Content at The Drum. She specializes in marketing and advertising, with a focus on areas such as retail, e-commerce, and beauty and fashion, creating diverse content that bridges editorial and strategic solutions. Jenni's work has been featured in Mediastreet.ie and The Drum.
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Jenni Baker's articles predominantly cover marketing strategies, travel marketing, customer experience, digital media, and data-driven marketing. A significant portion of her work involves citing data and providing how-to guides for various aspects of sales and marketing.
When reaching out to Jenni with a pitch or as a source, consider offering insights or case studies that align with the themes she covers. For instance, if you have expertise in emerging trends in digital media success metrics or innovative approaches to customer experience in travel marketing supported by relevant data, these would likely be of interest to her.
As there is no specific geographic focus mentioned for Jenni's coverage area, it appears that she has an international perspective on the topics she covers.
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By: Jenni Baker
All Media is Commerce Media: What happens when the walls between brand, media & commerce come down?
By: Jenni Baker
All Media Is Commerce Media: What differentiates a brand when everything can be measured?
By: Jenni Baker
AI is changing how customers reach checkout. Relevance still decides what happens next
How Kraft Heinz ‘feeds the group chat’ with creator content worth watching
By: Jenni Baker
What happens when a retailer’s media business meets customers everywhere discovery happens?
SharkNinja’s consumer czar opens up her virality playbook
Why Ulta Beauty thinks AI makes the store experience matter more
Why SheaMoisture sees every piece of content as a storefront
By: Jenni Baker
International Freelancer Day: The unseen creative machine powering the future of work
By: Jenni Baker
How Goodway is riding the climbing wave of agentic AI with an ‘intentional’ framework
