Katie Deighton is a Reporter at The Wall Street Journal. She covers a range of topics including marketing, advertising, and the intersection of sports and business, with a keen interest in AI and machine learning. Katie's work has been featured in notable publications such as Financial News, MarketWatch, Yahoo Finance, and more.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Katie's coverage primarily revolves around business, sales & marketing, sports, and product promotions. She frequently covers articles related to marketing strategies of companies, executive appointments within major corporations, and retail trends.
Given her focus on private sector announcements and press releases in the US market, she would likely be most responsive to pitches that offer exclusive insights into corporate strategy shifts or innovative marketing campaigns from reputable industry experts or company representatives.
Additionally, with a significant emphasis on sports-related content such as how Bud Light won UFC back and Travis Kelce’s advertising success story, she may also show interest in stories that intersect between sports and business/marketing initiatives.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Reddit has moved from marketers' periphery to the core as they try to influence large language models and consumer choices.
Plus, a new era for teenagers on Facebook and Instagram.
Good morning. This is Katie Deighton filling in for Nat Ives. Yesterday, I headed downtown to OpenAI's office in Manhattan for a panel discussion on how Gen Z-ers really feel about artificial intelligence.
Plus, a new book documents 50 years of marketing to Black consumers.
Good morning. This is Katie Deighton filling in for Nat Iv es. Some social media users are swearing by a way of avoiding ads on Pinterest, WSJ Leadership Institute's Megan Graham reports.
It's orange, sparkling and everywhere. Campari's Aperol has ignited sales of the spritz culture in the U.S. and cemented its brand as a hallmark of aspirational joie de vivre.
By: Katie Deighton
The inventor known for household appliances is turning to oral care. “We don’t really structure things on a business plan,” he says.
The inventor James Dyson has a winery, a knighthood, an English country pile, and an estimated net worth of more than $15 billion.
By: Katie Deighton
Hype around the Sarti Rosa, the new hot-pink aperitif from Campari, mounted months before its U.S. marketing push began.
Campari spent decades teaching Americans to love the Italian tradition of bitter aperitifs at sunset. Now, it is finally giving U.S. drinkers something sweeter to sip on.
