Kelly Tyko is a Senior News Reporter at Axios. She specializes in food and beverages, consumer packaged goods, and retail, with a strong focus on consumer behavior analytics and retail customer data. Kelly's work has been featured in prominent outlets including the Detroit Free Press, USA TODAY, and Yahoo Finance.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Kelly Tyko's coverage primarily revolves around consumer-related topics such as holiday shopping, retail promotions, and seasonal trends. She often cites data and press releases in her articles. To effectively reach out to Kelly, consider providing her with exclusive access to data-driven insights or newsworthy statistics related to consumer behaviors during holidays or emerging retail trends.
As she focuses on national coverage in the United States, ensure that any pitches are relevant and tailored specifically for this audience. If you have unique market research findings or firsthand industry knowledge related to consumer spending habits, holiday shopping patterns, or retail developments within the U.S., these would likely capture her attention.
Given the emphasis on deals & promotions and product promotions in her work, offering information about innovative marketing strategies adopted by retailers during major events like Black Friday may also resonate well with Kelly.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Amazon's Prime Day returns June 23-26 with grocery deals, AI-powered shopping tools and faster delivery.
Victoria's Secret and Dollar General both say affluent shoppers and budget-conscious consumers are helping fuel sales.
T-Mobile launched its first-ever Member Month for June 2026. Photo: Al Drago/Getty Images
By: Kelly Tyko
Taco Bell's growing beverage business has become one area where Yum Brands uses data and prediction-market research to evaluate new concepts. Photo: Courtesy of Taco Bell/Yum Brands
More retailers and food manufacturers are voluntarily removing artificial dyes and other additives from products.
Americans are still firing up the barbecue this summer — but high beef prices have them trading down to cheaper proteins like chicken, pork and turkey.
Best Buy is the exclusive national retailer for RGB LED TVs from Samsung, Sony, LG, TCL and Hisense.
Carb lovers, rejoice. Olive Garden's Never-Ending Pasta Pass is returning for the first time since 2019.
By: Kelly Tyko
Beef is off the menu at many cookouts as shoppers make tradeoffs at the meat counter. Kelly Tyko | Special to USA TODAY
By: Kelly Tyko
Kelly Tyko | Special to USA TODAY The next time you reach for a favorite cereal, drink, or box of macaroni and cheese , take a closer look.
