Marc Bain

The Spanish fast-fashion giant's newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.

Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.

The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.

Brands are embedding ChatGPT-like tools directly into their e-commerce sites, with AI platform Daydream spurring adoption as it opens up its technology to third parties.

Luxury clients reveal what makes them buy, brands share the sports marketing strategies that work and shoppers reject synthetics. Keep reading for your analysis of July’s top news.

Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.

Consumers are feeling the pressure of inflation, high gas prices and economic uncertainty this back-to-school season. But they’re still spending on fashion — when brands can prove they’re worth the money.

A garment's image has become more important than the garment itself, commentator Eugene Rabkin argues in a new book. While technology helped create this situation, it could also be part of the solution.

BoF picks the world's best independent fashion retailers, British brands rush to the US and follower counts matter less than ever. Read on for your analysis of August's top news.

As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.