Pooja Yadav

OpenAI has begun showing advertisements on its ChatGPT platform in India. This move allows businesses to reach users during decision-making moments.

Author(s) Mrs. Akanksha Singh Mr. Pooran Singh Bhati Mr. Bhupendra Singh Ms. Manjari Gupta Ms. Priya Sahu Ms. Pooja Yadav Ms. Sandhya Verma

By utilising Instamart's extensive quick-commerce capabilities and valuable data insights, Swiggy aims to craft unique offerings for its food brand named, Noice, that boost customer loyalty and satisfaction.

Titan is betting on a more discerning Indian watch consumer who is looking beyond design to understand the engineering and movement inside a timepiece.

Amazon Ads director Kapil Sharma shares that while only 2 per cent of Indian SMBs said they had used AI to fully automate advertising decisions

Karthik Gurumurthy aims to ensure TenxYou's long-term success through a focus on product quality and consumer feedback.

India's retail media sector anticipates robust growth during the festive season, particularly on e-commerce and quick-commerce platforms.

Apparao sees India's relatively low retail and e-commerce penetration as an opportunity for brands to reach more consumers, particularly in Tier 2 and Tier 3 markets.

Sharat Verma, president, packaged beverages and Organic India at Tata Consumer Products, told ET BrandEquity that the brand has consciously discontinued

High gold prices have pushed consumers to purchase less quantity. Major jewellery brands are modifying their marketing strategies in response to changing consumer behavior. Tanishq and Bhima Jewels are introducing more accessible designs and purchase options to maintain consumer interest. Additionally, diamond jewellery is gaining popularity as an alternative to gold. Brands are increasingly focusing on regional preferences and tracking the effectiveness of their media investments.