Anushka Jha

Gen Z's protests signal a new era: brands must choose between silence, lip service, or real participation to earn trust from the country's largest cohort, say experts.

A viral menu item can grab attention, but does it bring customers back for more? QSR experts break down what makes limited-time offers truly pay off.

Creators get Gen Z to notice. Friends get them to buy. GWI and Snapchat's latest study reveals why the inner circle may be marketing's next influence layer.

Neha Jolly Sawhney, Snap India's head of ad revenue, explains how brands are shifting focus from scripted campaigns to greater creative freedom, empowering creators to connect authentically.

TV has been given more advertising headroom, but the real test begins now: can broadcasters turn those extra minutes into valuable inventory advertisers actually want?

With 207 million viewers and rural CTV growth outpacing metros, India’s connected TV market is evolving from a premium play into a broader advertising opportunity.

I opened Uber looking for an auto. Instead, I found a bigger story about language, livelihoods, safety and the hidden costs of getting around Mumbai.

PwC projects India's E&M market will grow nearly twice as fast as the global industry, with digital advertising, AI and gaming driving the next phase.

Brand integrations in reality shows are becoming more seamless, offering advertisers a “wow factor” and the chance to extend their presence across social media.

As traditional media loses ground, Asparsh Sinha, Managing Partner, OPEN Strategy & Design, says packaging is helping newer brands build visibility, differentiation and consumer experience.