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Christina Moniz
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Christina Moniz

Principal Correspondent

AS SEEN ON
Financial Express (India)

Preston's Summary

Christina Moniz is a Principal Correspondent at Financial Express. With over 10 years of experience in journalism and communications, she specializes in the dynamic sectors of marketing and advertising, as well as the intersections of media, entertainment, and retail. Christina's insights and expertise have been featured in Financial Express (India), MSN, and Magzter.

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Geo Focus

India (National)

Coverage Attributes:

Beta
Informative: 42 %
Data Driven: 25 %
Interviews Q&as: 21 %
Opinion: 6 %
Events: 2 %

Themes Covered:

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Most Recent Topics:

  • Advertisements (Ads)
  • Advertising Technology (AdTech)
  • Celebrities
  • Beauty Industry
  • CPG Distribution & Commercialization
  • Marketing Technology (MarTech)

Pitching Insights

Christina Moniz's coverage mainly focuses on the Indian national market, particularly in the areas of advertising, branding, CEO interviews, marketing strategies, and industry news. Her articles often cite data and feature expert commentary.

To effectively reach out to Christina with pitches or contributions, consider offering insights into the Indian advertising and branding landscape. Provide access to current data or statistics related to marketing trends within India. Additionally, if you have expertise in sales & marketing specific to India or can offer valuable insights from CEOs within this region's industries, it could be of interest to her audience.

Remember that her focus is primarily national (India), so any contributions should be relevant specifically to this geographic area unless they have broader implications for the international market.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

Financial Express (India)

Wrestling with cricket

Wrestling with cricket

By: Christina Moniz

The Asian Games highlighted rising stars from boxing, archery, wrestling, and kabaddi, sparking brand interest in alternative sports beyond cricket's dominance and its lucrative endorsements.

Financial Express (India)

Flipping the playbook

Flipping the playbook

By: Christina Moniz

The number of consumer touchpoints influencing 80% of purchase decisions has nearly doubled from 12 in 2018 to 21 in 2024, with retail media now seen as a full-funnel channel by 59% of marketers. Brands focus on checkout counters and quick commerce to drive measurable sales outcomes alongside mass media.

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