Sonam Saini is an Assistant Editor- Features at exchange4media. She specializes in marketing and advertising, with a focus on advertising campaigns, technology, and the broadcasting industry. Sonam's work has been featured in notable publications such as IMPACT Weekly Magazine, The Economic Times, and Pitch Magazine.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
India (National)
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Sonam Saini's coverage is primarily focused on the local media and business landscape in India, particularly encompassing topics such as the media industry, mergers and acquisitions, advertising, broadcasters, revenue growth among others. Her articles often cite data and government announcements.
For effective outreach to Sonam Saini, consider providing insights or commentary related to the Indian media industry trends like mergers & acquisitions, advertising strategies specific to the Indian market or any impactful regulatory changes affecting broadcasting or content creation. Additionally, offering perspectives supported by relevant data may increase engagement with her coverage.
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By: Sonam Saini
India's entertainment and media industry is projected to grow from $25.7 billion in 2025 to $36.7 billion by 2030, according to PwC India.
By: Sonam Saini, Varun Markande
As connected TV consumption expands beyond metros, marketers are increasing its role in festive media plans, using the medium to combine television's impact and digital's targeting capabilities
By: Sonam Saini
WPP Media's president, client solutions, South Asia, tells ET BrandEquity.com that while the advertising market began 2026 on a strong note, geopolitical
By: Sonam Saini
HUL's Rajneet Kohli says premiumisation, health, convenience and changing consumer preferences will drive India's food market, while trust and product quality remain critical to building brands.
By: Sonam Saini
Ferrero India aims to fuel its expansion by emphasising premium experiences and innovative consumption occasions.
By: Sonam Saini
JioHotstar is set to launch Tara.ai, an innovative AI-driven advertising platform that aims to streamline campaign planning for connected TV.
Tata Play is navigating a changing television landscape, with revenue declining and losses widening in FY26.
Publicis' comments on engaging directly with CEOs, particularly around AI-led business transformation, have sparked a debate on how agencies win business.
The group's eight-episode Instagram series will bring four consumer businesses into one narrative. It plans to track brand consideration and search metrics to assess whether the format delivers beyond views and impressions.
As music streaming audiences grow, Spotify is pitching advertisers on reaching consumers beyond screens during the festive season. Media agencies see a role for audio in building frequency and reaching younger audiences, but say measurement and attribution remain hurdles to larger spends.
