Sonam Saini is an Assistant Editor- Features at various prominent publications. She specializes in marketing and advertising, with a keen focus on advertising technology, programmatic advertising, and sports marketing. Sonam's insights and expertise have been featured in exchange4media, IMPACT Weekly Magazine, The Economic Times, and Pitch Magazine.
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India (National)
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Sonam Saini's coverage is primarily focused on the local media and business landscape in India, particularly encompassing topics such as the media industry, mergers and acquisitions, advertising, broadcasters, revenue growth among others. Her articles often cite data and government announcements.
For effective outreach to Sonam Saini, consider providing insights or commentary related to the Indian media industry trends like mergers & acquisitions, advertising strategies specific to the Indian market or any impactful regulatory changes affecting broadcasting or content creation. Additionally, offering perspectives supported by relevant data may increase engagement with her coverage.
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By: Sonam Saini
Connected TV's rapid growth prompts advertisers to rethink video campaign planning. Brands must now identify target audiences and select the right media mix. Linear television remains foundational, complemented by YouTube, OTT, and social media. Advertisers need to focus on unduplicated reach and audience overlap across platforms. Measurement challenges persist, with AI influencing brand discovery and future CTV adoption.
By: Sonam Saini
Connected TV attracted more advertisers and categories during Wimbledon 2026. Linear television advertising volumes increased by thirty percent compared to the previous event. Mutual funds led advertising categories on both platforms, with differing preferences beyond that. William Grant & Sons India was the top advertiser on Connected TV. ICICI Prudential Asset Management Company led advertisers on linear television.
By: Varun Markande, Sonam Saini
As streaming reshapes television, brands are moving beyond GRPs to evaluate OTT and CTV sponsorships through attention, audience quality, brand lift and business outcomes.
By: Sonam Saini
Festive shopping now spans a longer period, requiring brands to rethink consumer engagement strategies.
Fastly has expanded its India network from four to 62 Points of Presence in two years and is targeting a double-digit contribution from India to its global business.
By: Sonam Saini
As TV ratings remain disrupted and audiences fragment across TV, CTV and OTT, Chrome DM founder and CEO Pankaj Krishna argues that India needs to
By: Sonam Saini
Acer is expanding beyond PCs with its House of Acer strategy, targeting consumer electronics and home appliances.
By: Sonam Saini
India's entertainment and media industry is projected to grow from $25.7 billion in 2025 to $36.7 billion by 2030, according to PwC India.
By: Sonam Saini, Varun Markande
As connected TV consumption expands beyond metros, marketers are increasing its role in festive media plans, using the medium to combine television's impact and digital's targeting capabilities
By: Sonam Saini
WPP Media's president, client solutions, South Asia, tells ET BrandEquity.com that while the advertising market began 2026 on a strong note, geopolitical
