Kanchan Srivastava

Mayor Ritu Tawde's initiative aims to eliminate unauthorized outdoor advertisements in Mumbai, ensuring compliance and accountability in the OOH sector.

Outdoor Media owners and agencies question whether political patronage and weak enforcement will allow ‘Flex-Free Mumbai’ to become another symbolic exercise

Outdoor industry body welcomes year-round enforcement but seeks digital single-window permissions, QR verification, uniform penalties and a phased shift away from PVC flex

India’s most powerful consumer cohort is generating enormous attention through its protests, but the media and advertisers that need that attention most are constrained from embracing it

Monsoon deficit, tighter RBI policy and a stock market sell-off have clouded festive-season planning, putting consumer demand, margins and media spends under scrutiny

After producing more than 30 shows, Hoop Entertainment Founder Nikhil Mirchandani sees a market ready to expand beyond ‘hidden billionaires' and ‘revenge romances'

As automation accelerates content production and media planning, rising output expectations, quality checks & fragmented workflows are eating into the time AI was meant to save, say marketing execs

India's screen economy faces a monetisation challenge. Extending IP, building paying audiences and demonstrating advertising effectiveness will be critical to unlocking growth, say experts

Mounting investor pressure puts Netflix's content economics in focus as former chairman of Disney Television Studios and ABC, Peter Rice, takes charge of programming strategy

From Vidya Malvade to Zareen Khan and Hiten Tejwani to Karan Patel, popular film & TV actors are entering mobile-first dramas.