Benita Chacko

For Dish TV, the television set may only be the entry point. Chief Revenue Officer Sukhpreet Singh explains how Vzy is being built around content, subscriptions and connected TV advertising.

HCL Concerts began as a classical arts initiative but has grown into a broader brand-building platform. HCL's Nikhil Soni explains why culture matters to a B2B technology group.

A decade after building its Bengali streaming business, hoichoi wants to extract more value from what it creates. Co-founder Vishnu Mohta and COO Soumya Mukherjee explain the push into IP, AI and new revenue streams.

Digital may offer targeting and measurability, but brands are returning to print for trust and attention. BCCL's Surinder Chawla explains why the media mix is becoming more complementary.

As Tier 2 and Tier 3 markets gain purchasing power and access, local advertisers are becoming more important to DB Corp. Promoter-Director Girish Agarwal explains why "Urban Bharat" matters.

Sony Vizha is betting that Tamil viewers want more than familiar family dramas. Raja S, Chief Content Officer, South Regional, SPNI, explains how the channel plans to stand out.

Harit Nagpal, MD and CEO, Tata Play, on why live TV still matters, how Smart targets cord-cutters and what an app-led model means for the company's future.

Karen Saltser, CEO, Bloomberg Media, discusses the company's newsroom expansion, its India-focused digital strategy and the push to turn growing reach into subscription revenue.

With original programming, a push to attract urban men aged 18–35 and growing connected-TV consumption, Zee 5 is betting that free content can drive habitual viewing and unlock new advertising opportunities.

A million followers can deliver visibility, but not necessarily influence. At afaqs! BankFin 360, financial creator Abhishek Garg and Fino Payments Bank's Prashant Chaudhari unpack what makes audiences trust a voice on money.