Benita Chacko

Bergner India MD and CEO Umesh Gupta sees the transformation of cookware as the beginning of a larger shift in how Indian households define quality of life.

Akshay Agrawal of SPNI shares how fresh sponsors including Google Gemini, PhonePe, AU Small Finance Bank, and ReNew are betting big on KBC's new season.

TV ratings may be on pause, but advertising isn't. Industry leaders share how brands can navigate uncertainty using data, franchise equity and smarter deals.

Chandan Khandelwal, Business Head of KidZ at Zee5, believes parental engagement is key to building original, relatable children's content in India.

Benita Chacko Entertainment marketing has traditionally followed a familiar playbook. A trailer drops, posters go up, stars begin the media rounds and the campaign peaks around release day.

Why should India keep importing entertainment formats? Banijay Asia's Deepak Dhar believes the country is ready to export its own IP to the world.

Jimit Kansara, Director-Marketing at Sony Pictures Releasing International, India, says local culture is key to making global franchises resonate with audiences.

Milk Bikis has already won Tamil Nadu. But its bigger challenge now is ensuring its dominance survives a generation that didn't automatically inherit the same brand love.

Varun Khanna, SVP-Marketing at Licious, says that in just five years, content has evolved from a supporting act to the main event, now leading the charge in the brand's marketing playbook.

For NDTV, the rebrand is as much about advertisers as audiences. Gaurav Barjatya, Marketing Head, NDTV Network, explains the signal the new identity sends to brands.