Serena Williams is teaming up with Heineken to turn old ticket stubs into a shot at the 2026 U.S. Open.
Richard Lowe is the Editor at IPE Real Assets. He specializes in a diverse range of topics including marketing and advertising, sports marketing, travel and tourism, and real estate, with a particular focus on sports merchandising and adventure travel. Richard's work has been featured in prominent publications such as UKTN, Investment & Pensions Europe (IPE), and Forbes.