Scarlett Sherriff is a Writer at Retail Gazette. She specializes in Marketing Technology (MarTech), exploring how innovative strategies are reshaping the retail and grocery sectors. Scarlett's insights and expertise have been featured in Retail Gazette, Grocery Gazette, Sustainability Beat, Marketing Beat, and Creative Salon Worldwide.
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Scarlett's articles predominantly cover product promotions, sales & marketing, and content & publishing within the local context of Newcastle and the United Kingdom. Her coverage also includes government announcements and private sector announcements related to marketing, advertising, branding, campaigns, and job appointments.
To effectively reach out to Scarlett Sherriff for potential coverage or expert commentary opportunities in these topics:
- Emphasize new product launches or innovative marketing strategies from companies operating in her geographic focus.
- Offer insights into trends or shifts within the local advertising/marketing industry in Newcastle or broader UK.
- Provide exclusive details about upcoming campaigns or major job appointments at prominent local businesses.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Once a revelation, brands that deploy purpose as a mission statement now prefer honesty to preachiness
AI has made strategy faster and more expansive then ever - but judgement now looks different
By: Scarlett Sherriff
Brands want an ancient skill to became a corporate function but it might not be the solution they think
Sara Holt on her plan to grow visitor numbers, and the importance of metrics, delivery and drive
By: Scarlett Sherriff
Madrid’s Movistar Estudiantes team has unveiled a giant shield as a physical manifesto for its perseverance
By: Scarlett Sherriff
Created by McCann Greece, the brand’s latest work tells the tale of a special connection between the basketball player and a shopkeeper
By: Scarlett Sherriff
The spot from LA\PAC’s Quentin Deronzier marks the actor’s appointment as brand’s ambassador, and he wore the watch at the 2026 Oscars earlier this year
By: Scarlett Sherriff
Johan Gustafson, partner and creative director at the PR-focused shop, shares how they have have made successful use of earned media
By: Scarlett Sherriff
The brand’s in-house marketing team share why AI works best when deployed alongside real local knowledge and stories
By: Scarlett Sherriff
Former Jung Von Matt sports colleagues Kevin Claus, Finn-Jordan Max and Felix Ebell launch a Hamburg based branded entertainment agency
