Frank Wainwright

On Wednesday 29th July, Taskrabbit transformed local Shoreditch pub, The Horse & Groom, into The Allen Arms – the world’s first pub where the humble Allen key becomes the only accepted currency at the bar. Instead of reaching for your wallet, consumers were invited to rummage through their kitchen drawers and toolboxes in search of the leftover Allen keys that have been quietly multiplying. All they needed to do was bring one along and exchange it for a complimentary pint at the bar.

Nebius Inflection AI Expert Forum 2026, which took place 9th June 2026, brought together 260+ enterprise innovators, AI builders, investors, analysts, and technology leaders in San Francisco for a focused, one-day program exploring the future of accelerated computing and production-scale AI. Designed as Nebius’ US market debut, the event combined keynote content, expert panels, and curated networking to shape conversation around agentic systems, infrastructure, and scaling AI capacity.

Exhibitions represent some of the largest investments in a modern marketing budget but are routinely misunderstood at the highest levels. To unlock true commercial growth, a physical brand environment cannot live in a logistical vacuum; it must start as a core boardroom strategy.

New predictive tool tackles experiential’s biggest frustration of projecting campaign value

Fintech platform Tide partners with experiential agency iMP for a data-led sampling roadshow across London, Manchester and Brighton to demystify Making Tax Digital.

Kru Live, the globally recognised and award-winning live engagement agency, has launched Social Kru, a new offer bringing together brand experience, retail, creators and social commerce.

Brand experience agency The Park has added a senior project manager to its London team.

Today marks the launch of MoreBang, a fractional commercial leadership consultancy that the MoreBang teams says is built on a simple but overdue idea: brands and agencies deserve genuinely independent advice, not another vendor pitch dressed up as strategy.

WiseOS, the operating system for modern workforce and field operations, has announced the appointment of Nigel Cruttenden as Chief Growth Officer, strengthening its leadership team as the company enters its next phase of international growth.

Creative agency Syn has delivered a series of brand activations for New Balance to mark London’s Big Half and New Balance’s Big Relay on 6th September, coinciding with the launch of the brand’s latest performance running shoe, the SuperComp Rebel v1.