Frank Wainwright is a journalist at Field Marketing and Brand Experience Magazine. He covers a diverse range of topics within marketing and advertising, with a particular focus on sports business, events and conferences, and the beverage industry. Frank's insights into event technology and the intersection of marketing with consumer experiences are frequently highlighted in his work.
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Frank Wainwright's articles predominantly cover the field marketing industry, with a focus on events such as the FMBE Awards and specific brand campaigns. This suggests that he is likely to be interested in receiving pitches related to innovative or successful field marketing campaigns, new agencies making an impact, and international developments within the industry.
Given his high percentage of press release coverage, he may be receptive to well-crafted press releases about key appointments, acquisitions within field marketing companies, or significant partnerships that reflect trends in event and experiential marketing.
Contributors should consider offering insights into emerging trends and best practices in sales & marketing strategies for product promotions at events like those covered by Frank.
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By: Frank Wainwright
Xquisite Productions has appointed Steven Gray as Managing Director, strengthening its senior leadership team as the business continues to expand its offering across experiential, events, brand activations, retail and creative production.
By: Frank Wainwright
As global brands increasingly reject the rigid structures of traditional, private-equity-backed holding companies in search of agile expertise, independent agency leaders Laura Pace, CEO, and David Heron, Director, have launched The Curiosity Collective. Designed to deliver integrated creative services without the red tape, the new group brings sector-specialist agencies together under one roof to tackle complex, multi-channel campaigns. The structure guarantees direct client access to senior leadership, eliminates competing agency P&Ls, and allows for the instant creation of bespoke teams tailored to any brief.
By: Frank Wainwright
Skipton Building Society has taken its pioneering ‘Track Record’ mortgage proposition straight to Spinningfields with an interactive experiential campaign designed to turn long-term renters into first-time buyers.
By: Frank Wainwright
Just 26% of UK adults surveyed say they recall seeing or taking part in a live brand experience in the past 12 months. Yet among those who recall one, 96% report taking some form of action afterwards. The findings come from The Apathy Epidemic: How to design brand experiences for consumer action, a new report commissioned by the Zeal Group and based on nationally representative research by Censuswide.
By: Frank Wainwright
(photo, Irene Haro) Immersive attractions including ABBA Voyage, The Crystal Maze LIVE Experience and Monopoly Lifesized generate £7.4bn in spending and £3.9bn in gross value added (GVA) to the economy, according to new economic modelling by Grant Thornton 31% of Britons attended an immersive experience in the last 12 months, equivalent to 17 million adults.
By: Frank Wainwright
Experiential marketing and street sampling agency iMP Experiential has delivered a disruptive PR stunt in London for period-tracking and women’s health platform Flo App.
By: Frank Wainwright
Lurpak celebrates 125 years of the good the bold and the wobbly in latest anniversary campaign
By: Frank Wainwright
Multi-award-winning creative brand experience agency N2O is bringing Chupa Chups’ new above-the-line campaign, ‘The Struggle Is Over’, to life this Halloween with an immersive brand experience at Thorpe Park Fright Nights, turning the familiar frustration of opening a lollipop into a series of playful new struggles.
By: Frank Wainwright
The Oatly Embassy: A welcome return to old school immersive principles but with a modern twist. This was an absolutely top tier brand event…
By: Frank Wainwright
The Park Leadership team, L-R, Lloyd Major, Jack Lamacraft, Erika Morton-Allen
