Ventures which invests in consumer brands, said that steadily rising incomes, growth in digital commerce and advent of millennials and GenZ consumers have reshaped consumption
Shuchi Bansal is a Columnist at LiveMint. She covers a diverse range of topics including retail, e-commerce, marketing, advertising, and technology, with a particular focus on the music business, advertising technology, and the fashion industry. Shuchi's work has been featured in prominent publications such as Hindustan Times Syndication, MSN, and Hindustan Times.
