Shuchi Bansal

According to Redseer analysis, on quick commerce, 47% of frozen ready-to-cook sold is vegetarian. Frozen veg snacks like smileys, aloo tikkis and mini samosas, together with peas, make up close to 40% of the market on their own

Shailesh Kapoor, CEO and founder of Ormax Media, the insights and consulting firm for the industry, nailed the reason for this resurgence in unscripted shows and said broadcasters operate both traditional TV channels and streaming apps and are looking for content that works on both screens

The size of the Indian music industry has remained small -- estimated at ₹5,300 crore in 2024 – by the Ficci-EY media report of 2025. Though it’s projected to touch ₹7,800 crore by 2027, paid subscribers of music streaming apps in India were low at 10-11 million in 2024 in an active user base of 175 million.

Gen Z's values have been shaped by growing up in a borderless digital society, said Samit Sinha, managing partner, Alchemist Brand Solutions. “They look for symbols — brands included — that reflect who they are, or at least who they aspire to project themselves as, which raises the bar for the brands they choose,” he said

Exposure to gaming, global OTT content, with genres like anime, has spotlighted licensed merchandise possibilities. Today anime communities and clubs are exploding and merchandise targets people up to 35 years

From China to the US to now India – the micro drama format has travelled well and become part of the daily life of viewers

Ventures which invests in consumer brands, said that steadily rising incomes, growth in digital commerce and advent of millennials and GenZ consumers have reshaped consumption

MUMBAI: Telecom service provider Vodafone Idea Ltd, on Tuesday, unveiled its refreshed logo and new brand ambassador: Shah Rukh Khan (SRK), the “Badshah” of Hindi films

MUMBAI: Telecom service provider Vodafone Idea Ltd, on Tuesday, unveiled its refreshed logo and new brand ambassador: Shah Rukh Khan (SRK), the “Badshah” of Hindi films

The Dove example was cited recently by Arnaud Debia, global director for creative excellence at the research and consulting firm Ipsos. Switzerland-based Debia was in India last week to meet clients, bursting with queries on brand building and effectiveness of creative advertising in a changing media landscape