Tarannum Manjul

India's skincare market has become one of the fastest-growing segments in the beauty industry, driven by ingredient-conscious consumers, rising premiumisation and increasing demand for science-backed formulations. Amid intense competition from both legacy and digital-first brands, The Pink Foundry has carved out a niche by leveraging its pharmaceutical heritage, developing every formulation in-house and focusing on efficacy over speed.

India's women's wellness market is evolving rapidly as consumers seek science-backed, holistic solutions that go beyond menstrual hygiene. Sujata Pawar, Founder of Avni Wellness , believes the industry has long overlooked the broader realities of women's health—from iron deficiency and hormonal balance to menopause and nutrition. In this conversation with BW Retail World, she explains how Avni is building an integrated women's wellness ecosystem, scaling its Sakhi entrepreneur network and targeting Rs 300 crore ARR by 2030.

Founded in 1961, Dayal Opticals has evolved from a single-store family business in Delhi into a premium luxury eyewear retailer with a growing national footprint. In an interview with BW Retail World, Sarvash Kalra, Director, Dayal Opticals , discusses the brand's expansion beyond Delhi-NCR, its omnichannel strategy, luxury brand partnerships, evolving consumer preferences and the role of technology in shaping the future of eyewear retail.

Juhst is building its beauty and wellness proposition around a distinct thesis: Indian skin needs science designed for its specific biology, rather than repackaged global formulations.

India's beauty and wellness market is witnessing a fundamental shift as consumers move beyond superficial claims and increasingly demand transparency, efficacy and science-backed formulations.

Nitin Bir, VP & Head – Retail Leasing, Marketing, Operations & Asset Management, BGRE (formerly Brookfield Properties), on why India's retail real

India's innerwear market is moving beyond basic everyday products as consumers increasingly seek comfort, functionality, better fit and products designed around specific needs. From period panties and shapewear to activewear and extended sizing, the category is becoming more specialised. In an interview with BW Retail World, Deepa Vari, Founder and Managing Director, Adira , discusses the gaps in the market, changing consumer expectations, responsible innovation in period wear and the company's growth roadmap.

What began as an attempt to stand out in a crowded and largely unorganised backpack market has evolved into Eume's ambition to build a premium travel brand with a distinct design language. The company initially made its mark with its USB massager backpack before entering the luggage category in 2023–24, as changing travel and lifestyle patterns created new opportunities. Today, Eume has 10 stores and is looking to significantly expand its physical footprint, particularly across India's tier-II and tier-III cities.

Killer, the flagship brand of Kewal Kiran Clothing (KKCL), has historically been identified strongly with denim. The brand, however, is increasingly positioning itself as a broader lifestyle and casualwear player, with offerings spanning shirts, T-shirts, jackets, blazers, tracksuits and winterwear. In FY26, Killer recorded double-digit sales growth and accounted for around half of KKCL's overall revenue, according to CRISIL.

Co-founders Disha Bhattacharya and Prashanth Bhushan explain how Protein Pantry is targeting India's protein gap with convenient, affordable and