Viknesh Vijayenthiran is an Editor at Internet Brands Automotive Group. He specializes in automotive journalism, focusing on performance and luxury cars, as well as electric vehicles and car manufacturing. Vik's work has been featured in numerous outlets, including KLST News, KRON-TV, and Motor Authority.
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Viknesh's coverage heavily leans towards press releases and private sector announcements in the automotive industry, with a strong focus on new car models, updates, and pricing. To effectively reach out to Viknesh, consider offering exclusive insights into upcoming car models or changes in the automotive industry. Emphasize access to embargoed information or unique perspectives from industry insiders.
Given his focus on specific car models and their updates, he would be particularly receptive to pitches that provide exclusive details about future vehicle features and developments, as well as interviews with key figures within the automotive sector who can offer unique insights into the latest trends and innovations.
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Rugged pickup trucks aimed more at lifestyle buyers than commercial fleets have surged in popularity over the past decade, largely driven by the
BMW built a hot hatch legend that’s unlikely ever to be repeated.
The next-generation Toyota GR86 could finally drop the Subaru boxer four-cylinder engine. What's next for the snappy sports car?
By: Viknesh Vijayenthiran
Ferrari doesn't typically interrupt the smooth silhouette of its cars by adding roof scoops, at least as far as its road cars are concerned.
The Lexus RZ's sales are surging, and Lexus isn't about to spoil the party with a big price hike.
By: Viknesh Vijayenthiran
Can Aston Martin's Valhalla Spider deliver 1,000-horsepower thrills without the roof? Find out how it challenges the norm!
By: Viknesh Vijayenthiran
The 2026 SEMA Show is just around the corner, and Nissan has previewed some of the attractions it has planned for the annual gathering of the aftermarket industry.
By: Viknesh Vijayenthiran
While everyone else fights over used Toyota Land Cruisers and Lexus LX models — watching prices climb by the month — a genuinely compelling alternative has been sitting quietly in the classifieds.
By: Viknesh Vijayenthiran
Ford’s F-Series has dominated the sales charts for half a century, but could the Chevrolet Silverado finally dethrone it?
By: Viknesh Vijayenthiran
Ford this week released its financial results for the third quarter of 2026, revealing that its Model e EV division is still hemorrhaging money.
