Lata Jha

JioHotstar launches internationally in the UK, Canada, and Singapore, aiming to engage the South Asian diaspora and a global audience with a catalogue of new content. The platform offers a variety of shows, including live voting for Bigg Boss and access to multiple South Asian channels.

Demands for previews of mythological films highlights potential risks as audiences view such narratives as part of their cultural fabric. Creative liberties can provoke community backlash, requiring filmmakers to ensure preparation and sensitivity to minimize legal and social repercussions.

Action films with adult ratings face challenges in attracting family audiences. Experts note the potential trade-offs between creative freedom and broader market appeal, emphasizing the need for varied storytelling rather than solely relying on violence and flawed heroes.

AI is reshaping advertising, from higher-performing creatives to instant language localization and dynamic ads. But as adoption soars, brands face a tougher test: keeping AI-driven campaigns authentic, ethical and relevant.

High-profile films and sleeper hits are boosting cinema in small towns, with earnings expected to rise by 15-20% this year compared to 2025, driven by successes like Hanuman Ansh and Mirzapur-The Movie, reflecting a revived audience interest post-pandemic.

Yash Raj Films' Raah Records is giving independent music a boost, as industry experts see greater monetization opportunities and expect indie tracks to gain a bigger share of music labels' catalogues.

Microdrama apps are experimenting with reality formats built around personalities, relationships and real-life situations. But can unscripted content deliver the hooks and pacing that 90-second episodes demand?

Despite recent box office challenges, Bollywood embraces biopics and sports dramas, like Dada and Lalkaar. Filmmakers aim for compelling storytelling and emotional depth, with a focus on broader themes and theatrical experiences to captivate post-pandemic audiences.

Experts note that trolling surrounding celebrities doesn't always harm brand value. Brands must discern between harmful negativity and simply polarizing opinions. The focus should be on audience sentiment and engagement to ensure the celebrity aligns positively with the brand's image.

discovery+ will cease direct-to-consumer services in India, reflecting the tough OTT environment where niche apps struggle. Analysts anticipate the rise of aggregator models and content licensing as key strategies for surviving amid high competition and low consumer willingness to pay.