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Michael Popke
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Michael Popke

Freelance Editor | Freelance Writer | Debut Author

AS SEEN ON
BenefitsPRO, Shepherd Express, Isthmus, Human Resource Executive, In Business magazine

Preston's Summary

Michael Popke is a Freelance Writer and Editor at Two Lakes Media. He focuses on a diverse range of topics including HR and workforce issues, employee benefits, and consumer health, while also exploring themes in arts and entertainment, finance, and wellness. Michael's work has been featured in prominent publications such as Athletic Business, Isthmus, and Human Resource Executive.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 52 %
Data Driven: 36 %
Interviews Q&as: 3 %
Events: 2 %
Opinion: 2 %

Themes Covered:

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Most Recent Topics:

  • Benefits Packages
  • Employee Insurance
  • Workplace Health & Safety
  • Retirement Planning
  • Saving & Investing
  • Consumer Health
  • Health News
  • Mental Health

Pitching Insights

Michael Popke's coverage primarily focuses on healthcare, employee wellbeing, and business-related topics. He frequently cites data and reports on industry-specific developments, making him likely to be interested in pitches related to new research findings or statistical insights within these areas.

Given his interest in remote work, workplace culture, and employee wellness issues, he may also respond well to pitches providing expert commentary on the future of work trends or mental health initiatives in the workplace.

As Michael has a national focus on the United States, contextualizing any pitch with relevance to U.S.-specific data or regulations would likely increase its appeal.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

BenefitsPRO

Health insurers report $10.4B in underwriting losses

Health insurers report $10.4B in underwriting losses

By: Michael Popke

"For 2025, the Individual and Group segments experienced declines in both membership and profitability, with the Individual segment suffering a larger financial impact," according to MFA's "Year-Over-Year Health Insurance Segment Profitability Trends" report.

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