Reality Check: Discounting isn't the only way of offering a head-turning bargain. Here are some alternatives that operators as diverse as
Peter Romeo is an Editor At Large at Restaurant Business. He has covered the restaurant industry since 1984, focusing on government affairs, labor, and family dining, while also serving as the publication's unofficial historian. Peter's insights and expertise have been featured in Food Service Director, Winsight, LLC, Winsight Grocery Business, Supermarket News, CSP Daily News, and Restaurant Business.