Robert Williams

Much of supposedly definitive Gen Z behavior belongs to millennials or to the ancient human practice of getting older and earning a paycheck. Also, the claim that Gen Z prefers experiences over possessions is flawed.

The average American can be described as 'Joy Pressured,' according to a new benchmark created by Ally Bank.

Consumers haven't sealed their wallets inside an inflation-proof bunker. They're spending more freely, although not necessarily at the businesses with the biggest advertising budgets.

By the time a sales representative enters the conversation, the buyer may already know the competitors, product limitations and approximate price.

"Today's anti-Western influence networks are global, coordinated, top-down, well-funded and sanitised. Viewed graphically, they resemble a series of concentric circles. At their centre sit hostile...

Brands don't have to turn every commercial aimed at the growing Hispanic audience into a seminar on wealth inequality, but they should resist suggesting that financial success is merely waiting for anyone willing to wake up at 5 a.m. and drink branded coffee.

While 73% of consumers worldwide support banning social media for children, only 39% on average think AI should be banned in schools.

More than half of the media budgets in several consumer packaged goods categories are going to retailers that sell advertising.

Marketers may rate themselves as highly mature, but their most common technical challenge is data quality.

College football offers brands a large and valuable audience. It just won't excuse weak execution, unless the campaign is in its first semester at Michigan.